Young Germans enjoy beer without alcohol because the camp sales are falling into the apartment

The Germans drink less and less beer, but non-alcoholic varieties are more popular than ever.

The Federal Statistical Service on Destatis Germany has stated that non -alcoholic sales have doubled in recent years – by 109% since 2013 – although beer sales are more widely in 30 years.

For the first time, they dropped below 4 billion liters in six months.

Sales of German beer decreased by 6.3% – or 262 million liters – about 3.9 billion liters in the first half of 2025, compared to the same period last year.

Brewer Herdinger near Munich has been producing beer since the 1880s, and its executive director Stefan Crais says that drinking habits are changing, and these days about a quarter of their production are non-alcoholic.

“We need to find a way to make beer, even if it is non -alcoholic, attractive to young people.

“You need to understand how they meet, and the ways they are involved together. No algorithm that tells you what you need beer now.”

Stefan Crais still sees the culture of German beer as elastic, and nowadays his company promotes beer without alcohol at sports events as a natural alternative to the energy drink.

At the Cosmos cafe in Munich, Barman Louis von Tuher says that many of his customers know more well.

“In the 2000s, I remember people put off when you told them, you may have a glass of water … and they will be really offended.”

However, he has now discovered changes.

“Everyone is a little more aware of their consumption. I think most people still consume alcohol, but they do it more deliberately and have alcoholic beverages between them.”

However, Louis says that full durable beer does not leave.

“He said it was a slight change, I suppose that we sell from 150 to 500 liters of ordinary beer at night, compared to, maybe 20 liters of beer without alcohol. So, there is still a huge gap between the two.”

The tradition of drinking alcoholic beer in Germany looks alive and healthy at the Bavarian Bavarian Folk Festival in Bavaria.

During the five -day celebration, the bomber’s medieval streets are filled with musicians, sausages and countless beer kiosks engaged in roar.

In Sandstros in the Old Town, Pascal drank a beer with a friend.

“Beer is very important for the city, and we have a lot of breweries here,” he said.

“People come here for beer and the festival. I do not imagine that beer consumption here, in Bamberg, is really less than before.”

Standing near the beer garden, the student Magdalen agreed.

“I look around, and everyone has a glass of beer in my hand. That’s why I suppose, especially in this part of Germany, it is just a massive part of everyday life, though it is not healthy. We know it,” she said.

“I feel that, especially in their generation, people tend to drink less daily, but it’s still Germany, it’s still Bavaria.”