Xiaomi 15 and 15 Ultra start: Price, specification, availability

Barcelona – Xiaomi On Sunday, he launched his latest flagship smartphone, continuing his impetus on the higher -end devices because he seeks to challenge the Samsung market leader.

Ultra Xiaomi 15 and Xiaomi 15 are the most recent pair of smartphones from the Chinese technological giant, which deals with the latest chips and enhanced cameras. They were presented at the Mobile World Congress in Barcelona.

Xiaomi 15 begins with 999 euros (1047 dollars), and Xiaomi 15 ultra starts with 1499 euros (1571 dollars).

Both devices work on the Qualcomm’s Snapdragon 8 Elite Mobile Platform, one of the latest processors. 15 -Ultra Model also comes with a higher specification camera and a larger display.

“Xiaomi has a very success in creating its brand with affordable technology, but now it is moving up the chain of creating values ​​as it goes more into the premium device, and it is well suited to the European market where we see a wealthy audience,” said Ben Wood, CCS Insight Analyst.

In 2024, global supplies of Xiaomi smartphones increased by 15.4% compared to last year, surpassing competitors, including Samsung and Apple, the International Data Corporation reports. Market share worldwide has grown to 13.6% from 12.5% ​​in 2023.

Xiaomi launched in 2010, selling smartphones with low and average prices at very cut prices. Since then, he has expanded abroad, making a great emphasis on its consolidation. Xiaomi also created a portfolio of connected devices from TV to smart hour.

Last year’s business jumped into the space of electric cars together with su7What it looks like to diversify outside the consumer electronics. In 2024 he even brought a car to a mobile World Congress, showing a car on a big company booth and making noise.

Francis Geranima, Vice President according to data and analytics in IDC, said EV gave impetus to the Xiaomi brand.

“They use the car as a leverage to create your brand, which, in my opinion, is a reasonable idea,” said Geranim.

“They will attract a lot of attention with the car, even if it is not available in Europe, but these are such innovations. And consumers understand that a brand that can create a car can also continue to make very good phones.”

A recent recovery in business smartphones combined with the success of an electric vehicle has so far helped increase by almost 300% in Xiaomi stock over the last 12 months.

This week, Xiaomi shares, which are listed in Hong Kong, reached a record high. The firm hopes to continue this impetus with the latest smartphones and launching SU7 Ultra, a high -performance version of its electric car, which was launched on Thursday.

However, the company is facing a big problem in smartphone space, trying to eat continuing from Samsung, especially with other Chinese brands such as OPPO on the heels.

“The problem is that the premium space is now incredibly crowded, and although all Android phone manufacturers are trying to take a share in Apple, reality is that if you are going to grow in Android, you need to take it from another Android player.

“But, unfortunately, you have 2 other major Chinese players in OPPO and honor that are very hungry to build a stake.”