Wine consumption changes. Industry hopes new trends will help it survive

In recent years, global wine consumption has been constantly declining – and this has forced the wine industry to adapt. Organic and orange wines, non -alcoholic variants and upscale small yields observe increased demand, as the growth in health care and inflation growth has suffered consumer habits.

Is expected 2024. World Wine Prospects. Climate and adverse weather problems have played a big role in this fall, notes an industry organization – especially in France, where production has declined so significantly that it was described as “significantly influenced by the world’s wine.”

The decrease in production came hand in hand with the fall of consumption, after both economic problems and changes in drinking. A Last Statistics Show that worldwide wine consumption in 2023 decreased by 2.6% compared to 2022, when it was “low”.

“People are actively trying to drink less,” Richard Halsted, Consumer Research Director at the IWSR alcohol industry. While perfumes such as Cogonac and whiskey are still reserved for special occasions, drinks such as wine and beer, who used to be daily-recruited, he explained.

This caused a change in attention for many in the wine industry, as the wine becomes less everyday drink and more casual treats.

“The industry thinks about how people can spend a little more money on it, making the product more interesting. You see such characteristics as natural, organic, orange, low intervention, wine a little more artisanous.” said Halsted. “People want to control, they are more interested in the product itself, not just the alcohol delivery mechanism.”

This more specialized interest caused the growth in the fact that there were niche districts of winemaking. According to A a AR study According to the Horizon market study firm, the organic wine wine market will appear annual 10.3% in the period from 2024 to 2030, and Europe brings the biggest income.

Orange wine – made when the skins remain on white grapes longer – also uses significant growth.

Tatiana Fokina, CEO of Hedonism Wines, Spirits Shop in the Meiphus, known for her rare proposals, said she witnessed serious shifts for the sale of the store since the opening of the store in 2012. In particular, she said that people started more deeply interested in finding out the production process and the origin of the wine.

“I think people are much more educated about what they drink. They have better developed skies, they will learn a little more about the complex wines, perhaps the guilt of a higher level rather than buying lower wines,” she said.

Change comes when experts hope for a revival in the excellent wine industry after 11% fall prices In 2024. According to expertThe demographic of exquisite buyers is changing, and Baby Boomers (born from 1946 to 1964) “Aging” on the market, while young generations begin to engage, including through digital markets that help “democratize” access to the industry.

Fokina agreed that now people are ready to spend more on one good wine bottle, not buying, for example, three less quality. It is also growing interest in half the wine, she said, because people do not necessarily want to open a full wine bottle, such as Tuesday night.

Gen Z – often defined as those born between 1996 and 2012 – now make up 45% of fans, and, in sharp contrast to their parents, they call the well -being as the driving force of their behavior. According to research From the Ministry of Mintel, those who are 20-24 years old in the UK, are half-bought alcoholic beverages than those who from the old generations, and one of the reasons and the desire to put priorities in lifestyle and the choice of healing.

ISWR noted that since the alcoholic beverage market is undergoing a “transformation period”, the wine leads forward. The organization expects that the market will grow at the rate of growth about 12% between 2023 and 2027 years, compared to 2% growth rate for beer and cider.

Michel Duris, CEO of the world’s largest brewer AB INB.In recent Interview with CNBC. He emphasized the importance of social cases for consumers and said that without alcohol options allow people to continue to communicate.

“Usually they couldn’t drink because they needed to go home. Now they can drink non-alcoholic beer, talk to friends. Still travel and go home,” he said, adding that many people would adapt their procedures, referring to non-alcoholic beverages.