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The American fashion designer Willie Chavaria apologized after the shoe he created in collaboration with Adidas Originals, was criticized for “appropriation of culture”.
Slip-On Oaxaca has been inspired by traditional leather sandals known as Huarah made by a radical artisan in Mexico.
The President of Mexico was one of those who opposed the shoe, which was reportedly made in China without the counseling and loans to the communities that arose in this design.
A statement by the BBC Chavarria said that the design was assigned that the shoes were assigned to this design and not designed in the direct and meaningful partnership with the Oaxacan community. “BBC has contacted Adidas for comments.
The appropriation of culture is defined as “invalid or inappropriate acceptance of customs, practices, ideas, one people or society usually more dominant people or society.”
Mexico President Claudia Sheinbaum told a press conference: “Big companies often accept products, ideas and design from indigenous communities.”
She added: “We look at the legitimate part to be able to support them.”
Adidas contacted the officials of Oarakanov to discuss “restitution to people who were plagiarism”, added Deputy Minister of Culture of Mexico Marina Nunes.
Black -form promotional images were removed from the accounting accounts in the brand’s social media as well as Chavaria.
In his statement, the designer stated that he wanted to “talk from the heart about the sliding oaxaca, which I created with Adidas”.
“The intention has always been honored by the powerful cultural and artistic spirit of the Axaca and its creative communities – the place, the beauty and resistance of which inspired me. The oaxaca name is not just a word – its living culture, its people and its history.”
He continued to say that “deeply sorry”, he did not work with the community of Oasque on the design.
“It does not correspond to the respect and the joint approach that Axaca, the Zapotec Villa Hidalgo Yalalag community, and its people deserve it,” he added.
“I know that love is not only given – it is earned through action.”
Adidas did not respond to the BBC request for a comment.
A The story press It was reported that Adidas responded to the Mexican authorities in a letter on Friday.
The company reportedly said that “deeply appreciates the cultural wealth of Mexico Native and recognizes the relevance of” criticism and asks to sit to talk about how to “repair the damage” of the indigenous communities.