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Sydney SweeneySexual persona came out in a recent American Eagle campaign giving his “great jeans” – but prompted the controversy and backlash ad among social media users.
From allegations of over-diversion to charges of promoting eugenics, keep scrolling to see how the campaign stimulated several arguments:
Target the wrong audience and gorxualization
After Sweeney caused an American Eagle Photoshoot on July 23, the imagery became viral and caused excitement with people who believed it was targeted at the wrong audience because it was being trampled from Sweeney’s body.
The video ad starts with a camera Zoom in on Sweeney’s split. “The composition of my body is determined by my genes,” Sweeney said in an attractive voice. “Hey, eyes up here,” he told the camera as he flashed to her face. Then a narrator’s voice said, “Sydney Sweeney has great jeans.”
Sydney Sweeney has great jeans. American Eagle Outfitters announced their partnership with Sweeney, 27, on Wednesday, July 23, noting that the brand will honor its Denim heritage with the launch of its Fall 2025 campaign, led by star Euphoria. The campaign, “Sydney Sweeney have Great Jeans,” returns to wear vital denim (…)
In another ad, he pressed over a car hood and gave viewers another insight into her curves. Then she walked away from the vehicle and brushed her hands on her pwm while the camera was swollen in.
@404spa.m Is that her only personality? #fyp #viral #Explorepage #Explore #For #Foroupage #trending #instagram #reels #love #Tikok #instaGood #Like #Fypage #fashion #follow #fy #lfl #Photography #art #followforfollowback #LikeForLikes #reelsinstagram #indonosia #Failourpage #Music #Instadaily #Photooftheday #memes #k
Social media users were quick to respond to the clips, which did not even show its modeling in a pair of jeans. “She knows she is selling women jeans and not men, right?” “One wrote through Tiktok on July 26. More comments,” This is just degrading? OMG we are literally going back, “while another added,” I feel uncomfortable and sad. “
Back SeizureAmerican Eagle aims primarily on young female shoppers aged 15 to 25. “American Eagle is as for former teenagers also what hec was where I went to it when I was a child I’m so confused,” noted Tiktok user.
In photo images, the Anyone but you The actress became unhealthy while wearing a pair of brand’s dark denim pants. He covered his chest with a jeans jacket and stared into the camera.
He also lay on the floor and pulled one of her legs up in the air while rocking a baggy pair of pants and a white t-shirt, which tied into a crop top.
Sweeney wants to be less sexy
Sweeney’s campaign comes after she opened about the way people talk about her body in March 2024, while chatting with Diversity.
“I can’t allow myself to get a response. I don’t know how to explain it – I’m still trying to figure it out myself,” he said. “People feel connected and free to be able to talk about me in whatever way they want, because they think I’ve signed my life away.” The Euphor Star added, “It is this strange relationship that people have with me that I have no control or say for it.”
Sweeney’s American Ad Adopted Ewgenics Concerns
In another video advert posted on Monday, July 28, Sweeney and American Eagle prompted a conversation on Eugenics, which is largely a belief in a big belief that aimed to cure the genetics of the human species. Eugenics is an unscientific study and racial trend adopted by the Nazi Party and associated with white supremacy.
“Gene is passed down from parents to offspring, often determining features like hair color, personality and even eye color. My jeans are blue,” said Sweeney, who not only referred to her pants, but also the color of her eye.
People found his commentary “daunting” because it seemed to “promote eugenics.”
“American Eagle needs to delete those Sydney Sweeney ads. They’re really scary,” wrote a fan Through social media. And re -share.
At the time of publication, the video ad seems to have since been deleted from American Eagle social media pages.
Similar to Brooke Shields’ controversial jeans advertisement
Sweeney and American Eagle took inspiration by Brooke Shields‘ Famous ad 1980s Calvin Klein OC, Where he slipped into a pair of jeans when lying on the floor and sharing a message about how “the secret of life lies in the genetic code.”
“Gene is fundamental in determining an individual’s characteristics and passing on these features to successive generations,” Shields said in the clip. “Sometimes, some conditions produce a structural change in a gene that will lead to the evolution process. This can occur in one or more of the following ways: first, by matching a selection where a single gene type proves to be better proves to transfer its genes to future generations. Second, by drift of gene, where certain genes can disappear while other genes remain.”
“And finally, through a natural selection, filter out those genes that are equipped better than others to suffer in an environment. This can lead to the origin of a completely new species – which brings us to Calvins and the survival of the fittest,” said Shields, who is now 60 years old.
The ad went viral because she was just 15 at the time, and because of the sexual message.
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In 2021 Shields responded to the backlash that received the ad during an interview with Fashionable.
“I didn’t think it was about underwear or sexual in nature,” said Shields at the time. “What was shocking to me was being motivated by ‘Oh, you knew this was happening. This is what you thought. You thought these thoughts.’ I was a child, and where I was, I was naive. I was a young woman, seized, in a bubble.
US Weekly has reached out to an American Eagle and Sydney Sweeney representative for comments but did not hear back immediately.
