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Before Dominic Johnson married in 2024, she came home, opened her laptop and spent two hours, watching the internet for white dresses every night. She repeated the routine for two months to just refine her wardrobe for her two -day bachelor, she says.
Purchasing for her other wedding events, including her wedding shower, wedding ceremony in Hawaii and reception in Bali, accepted a similar amount of dedication. She wanted to look for every photographed event, she says.
A 32-year-old real estate consultant from Upper Marlbara, Maryland, spent almost $ 18,000 on 15 unique white outfits as a bride, according to CNBC documents.
“I felt a huge pressure on what I needed to wear … It’s my wedding at the moment I dreamed of,” Johnson says.
For many brides, the binding of the node is not a one-day or single outfit, the right. It can be a whole season of many events that covers months, sometimes years. Experts and brides, who talk about CNBC, accept in social media and growing extravagance of weddings, brides with one -time income accept more events than if – something – and buying more outfits.
Pop -Culture and Social Media force brides to hold more events
Brides buy an average of 12 searches for wedding events, says Wedding CEO David Kelly CookOf the eight outfits in 2021. Some brides wear small white dresses for their wedding shower and bachelors, or even go shopping for wedding dresses.
Alice Stern | CNBC do this (photo: Bre Jane, Dominic Johnson, Katrina Erer, Marie Studio)
An increasing number of previous activities and the purchase trend for each, not necessarily new, says that wedding stylist Julia Sabotin, who has worked with customers with high net cost since 2001. It’s TV and In pop -culture – But recently this concept has become more thanks to social media.
Now the Instagram and Tiktok bride are bombarded with the content related to wedding events, which gives them inspiration to plan more complex celebrations with the outfits and accessories that fit this occasion, Cook says.
Even smaller activities such as involvement CNBC do this in November 2024.
Rainbow David – This is just one of many companies that meet the increase in demand by running “Little White Dresses” The page on its site in 2021, says Cook. The company also sells small white bikini, small white sunglasses and small white bags. Other retailers who offer similar items include Revolve and Anthropologie.
California bride Chiara Walsh spent nearly $ 4,000 on 16 wedding gaze Night of the Fathers -founders On her bachelor. The wedding planning itself became an event: she bought a $ 168 dress to go shopping for her ceremony, she says.
Alice Stern | CNBC do this (photos: Chiara Walsh, Nick Rusanov)
“It was interesting, but I felt that I needed something new for every thing. If I already had a photo, I didn’t want to wear it again,” says Walsh.
The bride, based in Philadelphia Helya McLaflin, who married in May, she estimated $ 800, buying outfits for her four-day bachelor’s trip to Park City, Utah.
“For the bachelor, I felt that I needed to be the best dressed in the room,” says a 29-year-old McLeplein. “From the place I chose, I had to get ski pants, coats, accessories and scarves.”
Brides can put pressure on wedding size, photos and family to wear new outfits
Weddings usually have became more lush Only in the last five years. The average wedding in the US is now worth $ 35,000, which is compared to $ 19,000 in 2020, according to the wedding wedding website Knot. Some brides say they should wear new and more expensive outfits to justify the expectations of their families and followers of social media, as well as to match their weddings.
Johnson says her family and friends expected she would be “top” and felt inclined. Walsh, who was at several weddings of his friends before planning her, says, “More felt:” Finally, my turn is the bride. “
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Increase weddings for assignment And a bigger guest also lists Ante. Even local weddings, which often include welcome parties and goodbye, are now “regarded as weddings because people come from all over,” Sabatin says.
Walsh linked the knot only 20 miles south of his home to Ontario, California, but with her family and friends flying from all over the country, she says the celebration turned into a four -day event filled with dinners, and a trip to Disneyland.
“It’s fun (wear) Something new that your friends have not seen or your family has not seen, ”she says.
The need to wear something new, not always coming from the bride. If Abu Garapati had her dream wedding, she says that in Japan in New York, the head of business strategy and operations. Instead, her parents and son-in-law began to plan-and paid for the wedding before she even did, she says.
The 29 -year -old Haropati says she eventually wore 11 outfits to cover both Indian traditions, and its western benefits, including A Reformation 350 dollars dress and $ 700 Picchika Te Action.
“Usually, at Indian weddings, parents will pay for the whole business, and they will save all their lives for this great, difficult (celebration),” says Harapati, who had tied the knot last year. “I needed to have outfits, but either my mother -in -law or my mom would just get me.”
After the weddings, where are small white dresses?
To reduce the number of small white dresses that occupy the closet, some brides decide to go with the white views they can in the future, and others die with different colors after wedding events, Cook says.
Johnson says she tried to look for the dresses she saw to wear other events in the future. But despite her intentions, she says it can be difficult to reconsider white when most of the pleasant events she attend is other weddings.
“(Most outfits), unfortunately, in my closet,” says Johnson. “I tried to find out if I’m going to wear them again. Perhaps our anniversary.”
View of Secondhand Lound too According to Sabatin, who opened a showcase in New York, which is engaged in the name “July” called “linden” to sell custom ancient dresses. Many brides just want to feel both their appearance both unique and personal, regardless of trends, she says.
“They don’t want to look like any other bride on Instagram,” Sabotin says. “I think it opens the door to the capabilities you can have in the closet for a long time.”
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