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Social networks about traveling in Thailand increased by 60% after the premiere of the third season of the White Lotus on February 16.
The data measured the chatter on social media within three days before and after the show, reports Social Media Analytics Socit Social.
The HBO series, which wins Amy, is expected, will lead to a splash of interest in Thailand’s Thai Samui, the latest show-how and Maui, Hawaii and Sicily, Italy, in the second seasonal seasons respectively.
The ability of the show to attract interest in tourism to the shooting places is so influential that the “white lotus effect” is known.
“White Lotus” was mentioned on social networks almost 1385 000 times for almost 500,000 unique authors from February 16 to February 26, reports Sprout Social. Most of the talks occurred within Thailand (86 016) and then the US (45 728) and Brazil (18 613), the company reported Travel CNBC.
Patrick Schwarzenegger plays the role of “Saxon Ratlifa” in the new season “White Lotus”.
Billy Hc Kwok | Getty Images Entertainment | Gets the image
The conversations have collected more than 8.4 million involved – mostly of sympathetic, comments and shares – 85% were positive, the report said. However, for messages that specifically mention Thailand, the moods have increased to 99%, reports Sprout Social.
This is important because the achievement of these messages is so huge, said Rachel Gullet, director of the social media company.
“There were more than 775 million cases where the conversations mentioned both” white lotus “and Thailand appeared on users’ channels,” Gullet said. “For the context of the US population, it is just over 340 million, so in more than 2 times this number of 775 million potential impressions is not just indicating a strong tendency in social media; this indicates a broader cultural moment.”
The data is based on conversations in social media via X, YouTube, Reddit and Tumblr, Sprout Social said.
“People are not just talking about the show as you can see; they talk about it as a reason for a trip to Thailand,” Gullet said.
Interest in the search and tariffs on the hotel jumped into Koch Samui, Thailand, after the attention given to its hit -series HBO “White Lotus”.
Oleh_slobodeniuk | E+ | Gets the image
Moreover, this season is something that was gone – the power of the pop.
The acting composition includes Lalisa Manobal- more known as Lisa from the K-Pop Blackpink group. Manabol, who made about 105 million followers in the last season, debuted as “flour”.
Booking hotels and restaurants
But these are not all conversations – the search for travel in many cases jumped, a few months before the start of the third season.
Search of interest for resort Four Seasons Koh Samui, Show The main place of shootingAccording to the expedition, Hong Kong increased by 370% in Hong Kong.
Two weeks after the premiere of the third season, the search for trips to Koh Samui jumped by 115% in Singapore, 95% in the US and 70% in Australia, according to Expedia.
The reservation has also grown. From the premiere of the season, Trip.com has an increase of almost 30% in the flight and orders of hotels in Koh Samui, led by Germany, the United Kingdom and France.
The “white lotus effect” can increase the interest in other parts of Thailand.
Short -term rental orders in Thailand increased almost 500% in two days after the third premiere of the season, compared to the same period since 2024, reports the guests of the property control platform, whose software forces of the Airbnb and Booking.com.
According to the guests, the annual nighttime rental tariffs have also grown up to 28% since February 2024.
The average daily rates in hotels increased 10% two weeks before and the premiere of the season, Expedia reports. It’s on the top of growth that started Rise during post-pandemic overstress.
“White Lotus” can even increase the reservation of restaurants outside Thailand. Orders at Thailand restaurants in the United States increased 16% over the week after the Show premiere, reports Opentable Booking Service.
Concern for uprepings
Dr. Guy Lvelin, Associate Professor Business Schools EHL The force that has pop -culture, in travel trends, especially on young travelers who use social media for inspiration for travel.
However, he said that past cases of screen tourism serve as caution.
The movie “Beach” with Leonardo Di -Caprio brought large volumes of visitors to the Mayan Bay, which was temporarily closed for the rehabilitation of its maritime biology in 2018.
Brunocoelhopt | Istock | Gets the image
“The 2000 Movie” Beach “led to a massive tributary of tourists into the Mayan Bay caused serious environmental damagehe said Travel CNBCReferring to the bay outside the island of fi -fi in Thailand. “While increasing tourism brings economic benefits, an unmanaged splash can lead to launch, growth on locals and environmental degradation.”
Lvelin said Thailand should anticipate these problems and promote lesser -known directions and trips to peak, considering visitors’ permits for delicate areas.
“Ultimately, the” White Lotus effect “gives Thailand to redo its tourist narrative,” he said.
