When did cigarettes come back in style? Lorde, gracie abrams and more

After decades of reducing smoking rates, everyone seems to be lighting-and A-listers are leading the way.

You probably sung onAddison RaeRecent single “headphones on” and his lyric standout: “Guess I accept the pain / need a cigarette to make me feel better.” Or Lorde Publishing, “This is the best cigarette of my life,” in his anthem “What was it.”

If pop music is not jam for you, you may have noticed Dakota Johnson Like Lucy’s Chic Matchmaker with a swing in her hand for most Matters when he was released in June, or Ayo available‘s syd on The bear Trying to take on smoking after watching his coworkers illuminate for the past four seasons.

If none of those feel familiar, just look outside your local bar on a Saturday night for a test: On screen and on the streets, smoking cigarettes is back in fashion.

Take her from Jared Oviattinspired to start the Instagram account @cigflumers (80k followers and pick up) in 2021 after Two lipa Post a picture of herself illuminating.

“It struck me: This is the lovely, hypervisible pop star is openly committed in something that still felt a little taboo,” said Oviatt Us. “For me, this pointed to something I always suspected it was: if you’re hot enough, you can escape with it.”

Since then, his IG has transformed into a “visual, curated” collection of new and new photos, on set and away-o a-listers of Jenna ortega and Leonardo DiCaprio to Nicole Kidman and Harrison Ford Take drag.

Not all fans are delighted with the fact that eating nicotine – who finally relaxed his cool grip on younger generations, thanks to targeted marketing campaigns as the Truth Initiative – somehow is glorified again.

Nicola Peltz BeckhamInstagram fans up in arms anytime the actress shares a selfie with a swing in hand. (“I love you but don’t promote smoking,” wrote one in May.) And when Gracie Abrams seen punching a spear this summer while hanging with love Paul Mescal. Her fan base was freakedNoting words from the song 2021 the singer “Camden”: “At least I will never turn to cigarettes / my brother shaded me from all that / said smoking was a murderer.”

And it is. Smoking remains the leading cause of preventable death in the United States, with cancer -related tobacco use, heart disease and other health risks. Although public health campaigns have effectively reversed the epidemic – smoking rates fell by more than 85 per cent among young people between 1997 and 2022, according to the American Lung Association – recent years had seen the revival of the trend. In fact, in 2020, for the first time in two decades, cigarette sales increased, the Federal Trade Commission reported.

“The return of cigarette smoking among Gen Z is partly a rebellion against the sanitary, saturated technology culture, with a welfare obsession they have grown up in,” psychotherapist and authorJonathan Alpert have said Us. “Evaporation became mainstream and corporate: sleek, fertile and medical. Smoking, in contrast, feels raw, retro and rebellious.… In a constantly beaten world, cigarettes suggest something messy and real.”

(That Oviatt has used the word “curated” to describe his collection of pictures of people smoking – and Alpert is considering smoking – too much cured world -products – a contradiction that we do not have time to unpack.)

Alpert adds that the “romantic grittiness” of smoking is in line with the more aesthetic resurrection of the 90s, with young people in particular looking to cultural figures to shape their identity. He says: “He says:” When a persona includes addiction, the results are real. “

Oviatt sees it differently.

“There is quiet nihilism settling among younger generations,” he said. “Graduate, get a job, buy a house – that really doesn’t catch up anymore. So why still play according to the rules?”

For those who are not entertained or very proud of people of beautiful people lighting up, Oviatt simply says looking away: “You don’t have to be sigested.”