Weapons destroy Box Office competition with remarkable strength

By Drewsch
| Announce 1 hour ago

Weapon sure to keep the number one spot at the Box Office. No one (heh) expected Nobody 2 or some other statements to make a play at the top of the chart. It was always going to be a weekend victory lap for author/director Zach Cregger, but worth discussing when looking at the grip Weapon takes place after his highly successful opening weekend.

Let’s look at what Weapon Over the weekend as far as some numbers are concerned, and we will also dig in why it is another impressive sport for this original horror barrier.

Horror holdings are difficult, but Weapon Did that

WeaponThe second weekend in theaters took a 43% fall on an opening weekend of $ 43 million, cribed $ 25 million and brought the Fright Flick’s total gross gross total to $ 89 million. A fall of 43% of the opening weekend is impressive on its own, but the reason it deserves the magnifying glass is a stronger than usual holding for the horror genre.

Horror movies are almost always loaded on to make their money back on the opening weekend. The low budget nature of most horror productions means that the best bet is to aim for a huge opening and not count on the film that needs legs to make its money. And thanks to the horror appraisal often by audiences as “one and doing” for a date thrill, you are not often seeing a horror movie driving the audience’s curiosity after opening the weekend.

But, that’s also thanks to something more horrific that films could actually use: a more marketing and production budget.

Give more original horror money

The budget reported for Weapon is $ 38 million. If you compare that to most studio tent releases, that’s largely the low range. However, it’s really sizable than you would normally see from an original studio horror tour. For an example earlier this year, The eyes of the heart It cost $ 18 million reported. Even Restart/Remedy Studio Wolf man Only $ 25 million was reported.

The point here is that Weapon Having a larger production budget not only made it more impressive for audiences, it also made it more marketable for a long run in the theater. The original default as a mystery that audiences did not want to be ruined. The same model is that Jordan Peele turned into such a victory.

For Weapon He did so well on his opening weekend, he received a marketing boost turning his success into the reason viewers need to see as soon as possible. He obviously worked because a horror film operates far more like a tent barrier than the kind of “Get Rich Quick Scream” we see from people like Blumhouse.

Studios need to identify Weapon Work as well as throw more mid -budget dollars on original horror. The genre is the most reliable ever, and if you want to get people back in the theater, it’s not with Weapon prequel. It’s with whatever the next one-O-type horror story.