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The version of this article first appeared on the CNBC Inside Wealth newsletter with Robert Frank, a weekly investor and a high network. Specify To get future editions right in the mailbox.
A 100 trillion. Dollars transfer of wealth It is planned to remodel the rich management industry from the old generations, as young investors plan to transfer their money to new advisers, the new report said.
A new Capgemini poll shows that 81% of the next -generation millionaires, or those who have inherited great wealth from their families, plan to replace their parents’ wealth. Most quotes bad digital offers or lack of services and products.
“We were staggering when our study returned with this number,” said Kartik Ramakrishn, CEO of Financial Services in Capgemini. “What this generation is looking for is different from what the previous generations have sought.”
Understanding the next generation of heirs will become increasingly critical for the leaders of wealth as the historical transfer of wealth begins. According to Cerulli Associates, it is assumed that more than $ 100 trillion are expected to flow from children’s boomers and older generations to heirs and spouses. Most of the translations (over $ 60 trillion) will come from millionaires and billionaires, representing 2% household with wealth. And most flows will be in the US
Firms that can best attract, maintain and maintain the future wealth will be best placed for the future. More than two -thirds of the rich management managers, the Capgemini, said they had focused on attracting subsequent generations.
And yet the gap remains wide. Most (58%) of the executives admitted that it is difficult to establish a relationship with the following kind. Outside the age differences, the new breed of hereditary wealth (those born from 1965 to 2012) are sharply different from boomers when it comes to investment, priorities and lifestyles.
Here are the five main priorities of the next generation and how riches can adapt the best:
Young investors have traditionally the risk given their terms and age. But even corrected for age, millennia and gene -zers like to live on the risk curve, with stocks of the meme, stocks, cryptocurrencies and other more speculative asset classes.
While the main goal of wealthy boomers is to preserve wealth, the next gene is seeking aggressive growth, the Capgemini survey reports. Floods of Internet -investment videos and interpreters also gave young investors more confidence, risking.
“It is a combination of age, a predisposition to risk and awareness,” Ramakrishn said. “It’s an opportunity to learn more, learn more, better know how they can invest.”
While elderly investors are leaning against stocks and bonds, young investors want more crying, private capital and foreign investment. Fully 88% of investors say that the next genus has more interest in private capital than Baby Boomers.
Capgemini said young investors believe that strong profitability can no longer be driven only by stocks and bonds, and that private capital and other alternatives can provide better long -term growth. Private capital also becomes more widely available through lower minimums and other asset leaders.
While young investors want more crystals, two -thirds of the wealth of the Capgemini, they say that they have no investment options for new asset classes, including crypto.
Young investors are also more likely to go abroad with their portfolios. In most millennia and general drugs they say they want “expanded marine investments,” the poll said. Of particular interest are new wealth centers worldwide, including Singapore, UAE and Saudi Arabia.
The next generations are “more global,” Ramakrishn said. “They traveled more. They understand global dynamics. This allows them to be interested and some profits they see in these markets.”
Young investors are digital natives, but rich management firms have slowly adapted-all still leaning at personal meetings or phone calls for many customer interactions. While 78% of children’s boomers prefer to face face meetings, millennia want mobile applications that allow them to access and trade their portfolios.
“This is not” let’s sit down with you once a year and spend you on how things are in your portfolio, “or once a quarter and walks on your portfolio,” Ramakrishn said. “This is an active interaction channel and with the expenditures of the information they need to get.”
Two -thirds of the millennia say they expect advanced digital proposals from their wealth executives. Almost half complaining about the lack of services available on their preferred digital channels.
In addition to useful content in short “nuggets”, the next generation investors want to access real -time to all their financial information in one place, the report said. They also want “intuitive tools to make decisions and safe transactions,” Capgemini said.
More than two -thirds of children’s boomers want the next generation of heirs to receive financial education to responsibly manage their hereditary. However, many educational programs from management firms are not effective. Some say the programs are too dry or talk to young investors or feel outdated.
“It’s not just the teaching of these huge posts that tell about the impact of interest rates and what is happening to the market,” Ramakrishn said. “It’s hard for people to consume. It must be something that is simplified that people can pick up something that works.”
Josh Brown, CEO of Ritholtz Wealth Management, who created a large number of Genzers with his podcasers, blogs and social media, said young customers want more real, personal communications.
“” The new generation has grown after people, not companies, “said Brown.” Winners in today’s world are firms that marry the individuals, and the people about which viewers care about excellent products and services. We found out that it is many years ago that it makes someone in the fans at first and these fans become your potential customers. ”
Along with individual investment strategies, young investors are looking for a wider range of services related to their wealth. According to Capgemini. They also want a growing list of conspiracy services: from luxury travel and experience, to advice and understanding of luxury purchases, including fashion, beauty, jewelry, wine and alcohol.
Despite their youth, the next generations are also looking for quality tips on medical assistance and recovery, as well as education consultations (ie reception). Goldman SachsFor example, partners with the London concierge to offer medical support for cones, consultations at home with doctors and education consultations.
Cybersecurity Board is also a fast -growing service for wealth management firms.
“This is the ability to get what can be exceptional so that they can not get different,” Ramakrishn said. “The following generations are more experience than products. Thus, it is not only about buying luxury goods; this is a luxurious experience. These are such types of partnerships that can provide rich management firms, which will make and increase loyalty among this client.”