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Because a new chocolate trend takes the globe, American companies like Shake Shack And Curmbl fast worked to take advantage of its constant popularity in limited spinoffs, while other chocolate producers have created dozens of bars sold Target. Costco. Amazon And now trader Joe.
The idea for “Dubai chocolate” was first caused by the founder of the Desert Chocolatier in 2021 and the CEO Sarah Hamuda, who is a pregnancy craving, said CNBC. Original chocolate bars are filled with pistachio cream, kadayif (crushed Phyllo dough) and takhini.
“Everything I knew in my head is what I wanted to create this chocolate bar, which is, in fact, a dessert laid in chocolate, but looks and feels like a chocolate tile,” said Hamuda.
In December 2023, the bars became viral in social media.
“Instead of receiving one order every week, we started receiving 10, 15 orders,” she said. “It was interesting, but it was also the way you know my God as it happens.”
Fix panels are available only in Dubai and reduce twice a day for local delivery service. They are periodically available in the Dubai International Airport store that is not. It reported that more than 1.2 million bars were sold in April, bringing $ 22 million.
However, the United Arab Emirates are not included in an international trademark contract that will protect the name of chocolate Dubai, which allows any company to imitate the board.
The Lindt Chocolate Manufacturer, which in December 2024 posted $ 6.2 billion at the expense of 2024 earnings, sold a restricted circulation bar in December 2024, and said it was developing a new permanent Dubai recipe in response to the prevailing demand. ”
Shake Shack launched a dairy cocktail with a limited edition in April with flavors. Cumbl is working on a lace veneer. Starbucks did not create an official product but promoted customer idea For a drink inspired in Dubai, which, he said, increased sales among Gen Z. Baskin-Robbins and Dunkin ‘, owned by Inspire Brands, launched desserts inspired by chocolate, in other countries, such as Malaysia and the Netherlands, but did not confirmed them.
Nuts Factory, dried fruits and nuts in New York, says this is the first company that made a double in the city. It launched in July after checking different versions in a couple of days, its CEO Din Allall reports. The hinges are made by hand, and it had to impose a limit on one bar for the suitcase in the stores that summer.
“People just started calling non -Stop. We couldn’t meet the demand, and we just turned the world upside down to make sure we meet the demand. And I think we are in good shape now,” he said.
Allall said the company was making a couple of hundreds a day. Now it makes “several thousand” daily, as the shops have added more flavors, hired additional workers and bought more cars to meet the demand. Nuts Factory also created other inspired Duba chocolate desserts.
So far, the trend lasted 18 months, and the companies are still joining. Trader Joe just launched, perhaps, the cheapest Dubai chocolate Dupe in $ 3.99 per bar.
The wound to track the taste combinations of “Dubai Chocolate” in the restaurant menu, says the consulting firm for the Food Service, but the chocolate pistol-compacch in the restaurant menu increased by 22.3% between the fourth quarter of 2023 and in the same period in 2024 and increased by 5.9% last year.
