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Tourists and locals use a warm spring day with a high temperature on the Beach El Postiguet.
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American tourists seem to be declining on summer trips to Europe – but Chinese travelers are more than replenishing this, it has shown in the study.
Data From the European Travel Commission (etc), published on Tuesday, it was shown that only 33% of those polled in the United States planned to visit Europe this summer, which is 7% below the level last year.
The decline appears to be largely related to the financing, 54% of those who are referred, with reference to high travel costs as a barrier.
But political problems, including those around the US perception abroad, also seem to weigh the plans, said in etc.
“Travel feelings are the strongest among the Northeast Americans (43% against 33% in the total sample), the region, which usually leans democratically and politically at odds with Trump,” the organization said.
Popular European tourist destinations usually welcome millions of visitors from the US each year. For example, American tourists in the UK in 2023 general record 5.1 million, while US visitors were among the top five countries who made maximum money to French Economy last year.
Reduced interest in European summer is not limited to US travelers. About 39% of the total respondents in the ETC poll said they plan to have such a holiday in 2025 compared to 41% in 2024. Feelings around European travels also retreated among travelers from Brazil, Canada and Japan.
But the interest in European summer trips that flew among Chinese travelers, and 72% of the respondents from the country said they are planning such a holiday – 10% compared to last year.
“Strong moods are supported by the cultivation of disposable income, a favorable travel policy and consumer transition to priorities in personal fulfillment and lifestyle experience such as tourism,” the etc. said.
China’s National Statistics Bureau said earlier this year that the national per capita income increased by more than 5% last year in the first quarter of 2025. Weak consumer demand went below Recently, while Retail retail sales slowed In April.
Europe has long become a key place for Chinese tourists, and many seek to buy luxury goods. This trend stopped during the Covid-19 pandemic, but can now raise a backup.
More than half of Chinese travelers now say purchases are part of their European travel plans, according to etc. However, the figures also believe that travelers can move their costs, and Chinese tourists are now much more likely to tighten the belt. Just 29% of them expect more than 200 euros (229 dollars) a day, which is 44% drop compared to last year. Instead, most Chinese visitors are now trying to spend 100 to 200 euros a day.
