Ulta Beauty (Ulta) Profit Q4 2024

Even the beauty industry is waiting for the weak 2025.

Ultt beauty On Thursday, it gave worse than full year and profit, which was expected by Wall Street, after a report on a quarter of the festive quarters that defeated analysts’ forecasts.

The retailer, who appointed Kecia Steelman his new CEO in January, said he expects comparable sales to be equal or grow 1% in 2025, while analysts believe they will grow by 1.2%, streetaccount reports.

It is expected that the profit for the full year will be from $ 22.50 to $ 22.90, which is lower than the $ 23.47 expectations, LSEG reports.

Ulta is the latest company that predicts the rocky 2025, but it is unlike other retail sellers because beauty was a source of force in the field, even when other discretion categories slowed down.

However, stocks increased by 6% in advanced trade.

Here’s how the beauty retailer did in his financial fourth quarter compared to what Wall -Rate was based on LSEG analyst polls:

• Profit per share: $ 8.46 vs. $ 7.12 expected
• Income: 3.49 billion dollars against $ 3.46 billion expected

The company’s net profit has been reported over the three -month period, which ended on February 1, amounted to $ 393 million, or $ 8.46 per share, compared to $ 394 million, or $ 8.08 per share a year earlier.

Sales have dropped to $ 3.49 billion, which is about $ 3,55 billion a year earlier. Like other retailers, Ulta took advantage of an additional back rear of the year, which negatively sopwhated the results.

In January, Ulta announced that its long -time CEO Dave Kimbel would be replaced by his then chief Operational director Stelman, who has been working with retail for more than a decade. It only takes a role for about two months, and when she stated that she was still proud of the company’s work, she said that more work should be done.

“The fiscal 2025 will become the main year when we make a focused investment to feed our future growth and move quickly to optimize our business,” Stelman said. “Although it will take time to see the impact of these efforts, we are sure that these investments will help to take up our impetus again and unlock sustainable growth and long -term value for our shareholders.”

She did not share comments on the trends and today’s trends, or what the company took into account.

During the festive quarter, Ulta, comparable sales increased by 1.5%, winning expectations by 0.8%, streeetaccount reports. Customers spent more during the quarter, causing an average ticket to 3%, but less buyers came to the Ulta store to buy beauty goods. The transactions decreased by 1.4%during the quarter.

Part of this is probably because ultra faces greater competition than if you are. It not only competes with the SEPHORA competitors but also the mass retailers like Messi. Walmart and Amazon They made the beauty of the cornerstone of their strategies and all expanded the choice of makeup and skin care products.

Last year ultt warned about the cooling beauty market, but companies like Elf beauty and Quirks He did not see similar dynamics, and beauty sales remained strong in sellers such as Macy’s and Target.

At the same time, ultra focused on increasing profitability. He managed to increase profits throughout the quarter, even with one less than a week.