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In a video tiktok with more than 3 million view, a woman in a fluffy square, maximum in the luxury headquarters of a finger atop 6-according to videoa text line read “, our bodyguards took several.” The camera zooms in the two intimidating men in full concipes with red bonds, each carrying a matted icy as they walk to the car.
In a similar video, a young film a chevrolet sleek suburb as pulling in front of their house. A man in a suit opens the door for her before he is beaten, surrounded in the car for other stickens, commoncing clothing. Wheeling their recovery luggage as she enters the airport, escort safely to their flight in the video text: “POG has ordered the security to take it to the airport.”
These places have been tamed strategically with the launch of a new call PROTECTORthat debut last week in Los Angeles and New York City, allow ordinary people to order a secret security detail. But videos were not organic.
“We’ve posted 14 pieces for (protector) resulting for 15 million views and more than 30,000 Download, women by the video Matchz, Fuzz and Fuzz, wrote In a Tiktok, disclose that they were secured to make these video.
The other CreatorCamille Hovestian, I wasn’t organally promotion of the app, when, a protective portface told tatrucrunch. Creator’s baby, the Serial Enterprinter and Growth Hacker Nikita Bier, is a Advice by protector.
In the Bier Playbook, who has earned his own app applies Discord and it FacebookRage Bait is part of the fun.
“Once you do 8 figures you don’t have to lose the rest of your life trying to get higher higher post office The X. “Also, must hire you to pisss to magnion to magnion of people on the Internet daily launch to buy, for pure love of the game.”
Yet the bier’s growth strategy is artificial, he tried to successful in buzz generation. Recently recommended a health app at Change their name From the majority of the death of death, then held to the app to add a survey that predict exactly as and when users die. Make sure, the App Shot to No. 6 on the health charts in the App Store and get a shout on the late show with Stephen Colbert.
“I say to rename your app: $ 24,000 / mo” “bier wrote On x. “Your app in a joke on Colbert: prayly.”
But for the protector, that bier describes as “Uber with guns,” the idea is more tender than adding a function of the gimmicky ai to a health app.
Protected guards are active or recently reinforcement of law, that each has government allowed to wear firearms and work as well as guards. The assumption of a security detail to cost users to at least $ 1,000 for a minimum of five hours, more a $ 129-year-old membership fee.
According to the estimates from APPEQUEA firm intelligence of the app was discharged by the 97,000 times in the first week in the first week after 17th February. About one third of those discharges came to the day launched, as they climbed to a ° 3 on the App Store’s travel charts. This initial curiosity around the app is sorted by; By February 27, lies to a ° 70 in the travel chart.
Even that people are downloading the app – maybe out of pure curiosity – these installation do not guarantee that people really pay to use.
The proof of the destination customer is not clear, since it is difficult to imagine which type of person would be on the edge of paying more than $ 1,000 for an ostentative, unnecessary service. Maybe like another tactic to boostal the engagement he would be held to a highly specific hearing: Business education that are concerned with their security after his clothes
“If a protector has been present (when Thompson was killed), crisis could have been avoided,” the company claims In a video on X. The security guard at the video then through three possible scenarios where the claim could be disturbing the assaulting from committing.
With such a minimal potential base, it is not clear as the protercue could support himself.
But for now, the app back to the Angel investors including Baluji Srilivasan. General partner partner A16z is known to lose a public bet that the price bitcoin reaches $ 1 million, and has a special interest in Backing “Startup Society” and “Network Network” as Prospaa, Honduras. I am Last year, stood this goal Rent an island near Singapore to host a “90-Day” network “, which one described as”a technology city of technology“For” all those who don’t feel part of the establishment “and you believe that” bitcoin succeeds the Federal Reserve. “
While “Uber with guns” is less extreme use to the adopting, bitcoin-rike, apps like “could have a more directed effect in the middle people.
Protection is not the first company to pursue this concept. Neckro, an app that consists of raised drivers, operate in Arizona, Torch, Georgia, Tenessee, and Texas; The appfigured estimates that the Blackwolf has been downloaded about 256,000 times by the launch in 2023.
As the protector, blackwolf has leaned on the marketing of the extravagant social media marketing and afraid mongeringcapitalizing the news of WAYMOD cars without drive vandalized. I am Blackwolf Kerry Harry Fonter to use their service instead of taking a WayMO, as well as others, more alternatives as Uber and Lyft does not exist.
These tactics remind the citizens, the crime’s crime app of the community that offers a $ 20 per month service where users can connect with a security agent in an emergency.
If these new apps can learn nothing from citizen, is that the season incentives and the growth of the season will not mix. This was particularly clear in an egregious incident when Citizen Found and CEO Andrew hunger prompting the app feature seven hours of Manhunt For a suspected Arsonist, offers $ 30,000 for the information they drive the arrest of the man. But after the notifications suddenly to unsuaries for los angeles
Although the citizen is always operated – and the frame remains CEO – its low loom mistakes as protector prepares their next announcement. Protection is not just working on “Uber for the guns.” Plans to launch the app call “Patrol”, where the users can the crowfund security guards to survive their quarters. Money users donate, the highest the safety level can unlock, including robots and drones to monitor the area.
It is a concealing controversy in a while when Americans ” trust in the application of the law has waveed in the awakening of High-Profile police kill. I am
“We’re not cleaning,” A security guard said in a promotional video for patrol. “We’re real policen.”
