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Absolutely new Toyota cars are displayed on sales in Hanlees Hilltop Toyota on March 4, 2025 in Richmond, California.
Justin Sullivan | Gets the image
Recently announced American tariffs for auto -producers, pushing for companies ahead fulfillment of duties Later in the week.
US President Donald Trump announced 25% of cars not made in the United States last Wednesday, sending strike waves through world automakers.
The Toyota shares fell by 9.4% in three sessions after the announcement, while Nissan fell by 9.3%. Hyundai South Korea lost 11.2%.
According to Vivek Viadya, the world leader of the Mobility Customer at Frost & Sullivan.
According to the US Automobile Market, Carpro, Asian automakers made six out of eight best automakers In the US, sales in 2024. Toyota He went to first place with 1.98 million vehicles sold throughout the year, beating Ford and Chevrolet’s home heavyweights.
Japan Honda and Nissan were in fourth and fifth places respectively, and South Korean brands Hyundai And the cane took the next two places. Sabrah The eighth came.
The latest financial reporting of the companies shows that they bring the main piece of their revenue from North America, meaning that any tariff impact is unlikely to be easily compensated.
Toyota and Nissan stated CNBC that they did not need to share urgent views and the other four did not respond to the comment requests.
US imported 474 billion dollars Costs automobile products in 2024, including cars worth $ 220 billion, According to Reuters.
27 March 27 Report on global mobility S&P It was found that South Korea became the second largest exporter of cars in the United States in 2024 of 1.4 million vehicles retired for 2.5 million Mexico, and Japan exported 1.3 million.
“In a nutshell, the United States is an indispensable market for Asian automakers. Market leaders from Japan and Korea will greatly affect this (tariff) statement,” Viji said.
Even if the automakers wanted to move production to the US to avoid tariffs, the movement of factories is not a “proposal overnight,” and billions of dollars will be required, said Joe McCaby, President and CEO of Autoforecast Solutions.
Richard Kay, a portfolio manager of Asset Management Group Comed, told CNBC that while heavyweights, such as Toyota and Nissan, have a large production facility in the US, they will not be able to increase it enough to offset the tariffs.
“The idea they can delete to a certain extent any Mexican, (u), Canadian supply supply chain is inappropriate. They will face higher prices in the US from the tariffs. And the main question for them: is it not for the consumer to swallow it?
But Kay has a slightly different appearance from the frost and Sulin Vaia. He said Toyota is the biggest player probably best to bring out the tariffs. “But there is no way that they can make this influence without affecting the bottom line. It will hurt,” he added.
It identifies a bright place in the Asian automaker – Japanese automaker Suzuki.
Kaye notes that a company that does not sell cars in the US has seen its stock better than his peers.
Suzuki As of Monday, compared to Monday, compared to 16.45% for Toyota and nearly 21% Nissan drop. Hyundai and KIA observed losses of almost 7% and 8% respectively.
Because Suzuki does not sell US cars, the tariff impact on the company “zero”, – Kay said. “Suzuki is a game in India, and it is a very exceptional company in this space.”
