Thirst in the world to tea swallow world deliveries

The mania mania sweeps the world. Bright -green Japanese tea can be found throughout, from Lattez Starbucks in UK to donuts Crispy Cream in Singapore.

Global Matcha enthusiasm is guided by social media, and influential participants share tips, reviews and recipes. The Matcha Tok hashtag has gained tens of millions of views.

The popularity of the match is also related to Japan postpandemia Tourist boomWith the weak currency of the country, making it an attractive place and also raises the demand for Japanese goods.

In the midst, the demand for powder took off. The American importer of tea Lauren Pourvis tells the BBC that her clients see that once in the month’s month’s month.

“Some cafes are even asking for a kilogram a day. They are desperate to keep up,” says Ms Purvis, who runs Mizuba Tea Co Co Co.

But this demand, which combined with smaller tea crops, is the thermal waves and tariffs on the US in Japan, also Prices for the match prices.

Traditionally, Matcha – sought for health benefits, caffeine and aroma – a product of a long and very specialized process.

It is made of green tea leaves called Tencha, which are stored for weeks while they are still growing. This step is crucial for the development of the fragrance of the “Umami” signature – a delicious taste that complements its natural eloquence.

Leaves collect, dry And ground with stone mills, which can produce only 40 g (1.4 oz) match per hour.

But in recent months, manufacturers have fought because the record thermal waves got into the crop.

In the Kyoto region, where about a quarter of the Japanese Tench comes, hot weather has led to bad crops, even when the demand is flying.

The country also faces a deficit of farmers when its population is aging, and not enough young people goes to the industry.

Shops in Uji, a city in Kyoto, known by the match, often see them the shelves were emptied Tourists as soon as their door opens.

As a result, many retailers set restrictions on how many customers can buy.

The Camellia Tea Ceremony, based on Kyoto, allows customers to buy only one can of the match, and the number of visitors has doubled over the last year, says director Atsuko Sea.

Master Tea Ri Taeda says she’s too It is necessary to keep a close eye on her Matcha stocks, as orders that have previously arrived in a few days can now take more than a week.

It works on the chatsena tea ceremony, based in Tokyo, which holds traditional rituals that serve the match for the guests.

The deficit means that this year the prices for tea at Chazen’s outlets have increased by about 30%.

“(Demand) is good,” said Ms Takad through the translator. “It’s a gateway for more people to know about Japanese culture.”

It also attracted more manufacturers.

According to the Ministry of Agriculture of Japan, Matcha production has almost three times.

It also states that exports of green tea, including Matcha, also increased by 25% last year to 36.4 billion (£ 180 million; $ 250 million).

The match captured the movement to promote more attentive consumption.

Fans call people whom they see as a match or profit from its popularity. Others urge fans of tea to be cautious about how much they use and savor the match in the purest form rather than the ingredient in the recipes.

“A little sad” sees a full -fledged match used in cooking – where its delicate aroma is often lost – or accumulated for resale, said Ms. Mori.

“Matcha is the highest variety of tea, and it is so special for us. Therefore, there is a little contradiction when I hear stories about how it is resolved or used in food.”

The World Japanese Tea Association urges people to use a lower -grade match from later crops, which is more rich and more suitable for cooking.

High match often loses its delicate aroma when used in drinks like a latez, adds.

“Promoting the awareness of these differences helps to guarantee that Japanese tea is respected, supporting the crafts and traditions behind it,” the association said.

It also states that the prices for the match will probably rise further from the tariffs that the United States imposes Japan.

On Tuesday Washington and Tokyo announced trading transaction This will mean 15% import tax on Japanese products Going to the USA.

Matcha distributors, such as Ms Purvis, are involved. The entrepreneur based in Oregon states that the orders increased by more than 70% in early July before the two countries reached the trade agreement.

“Because Japanese tea is not grown in the US, there is no American industry under the threat that tariffs should protect,” she said. “We hope that there will be a realization that special tea should be released.”

Even if the demand and limited deliveries push prices, there is some light on the horizon.

At least one Matcha cafe is believed that prices can facilitate in the future – though not for a while.

“The low quality match is sold at a high price, and we believe it will no longer be a viable business,” said the BBC Masahir Nagata, co-founder Matcha Tokyo.

“At the moment there is a boom, and demand is growing fast, but we think it will calm down in two years.”