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Right-wing podcasters and influencers played an important role in the successful presidential election Donald Trumpsays a new report.
“Over the past two years, a number of wildly popular podcasters and streamers have established themselves as the new primary source of information for millions of young people and, according to a new Bloomberg analysis, have used their position to rally those members in support of Trump. and the political right”, Bloomberg wrote in Wednesday’s article.
The podcasters and influencers analyzed by Bloomberg were male and have large, mostly male audiences. Nine podcasters and groups of influencers are on the list: Odin Ross, Andrew Schultz, The Nelk Boys, Logan Paul, Joe Rogan, Lex Friedman, Patrick Beth-David, Shawn Ryan, and Theo Vaughn.
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Bloomberg released an extensive article highlighting the importance of right-wing podcasters and influencers in helping President Donald Trump win the election. (The Joe Rogan Experience)
Bloomberg summarized the political worldview of these podcasters as presenting America as a country “destabilized rapid growth of inflation” and with “migrants flowing across the border and the beginning of the third world war”.
“Same messages were heard in Trump’s inaugural speech on Monday,” writes Bloomberg. “Now that Trump is back in power, broadcasters are well-positioned to help build support for his political agenda by turning grievances into policy that could have lasting effects beyond Trump’s term in office.”
“None of the broadcasters claim to be political experts, and their conservative theses have been sandwiched between loose discussions of sports, masculinity, internet culture, gambling and pranks, making the rhetoric more palatable to an apolitical audience,” the article says.
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Podcaster Joe Rogan has spoken repeatedly about how today’s American left has turned many people away with identity politics and impractical politics. ((Photo by Michael Schwartz/WireImage))
According to research on changes media preferences country, an Edison Research study found that “about 50% of people over the age of 12 listen to podcasts on a monthly basis,” Bloomberg reported.
As a particularly notable example in the 2024 cycle, Rogan’s interview with Trump in the final weeks of the campaign garnered more than 50 million views on YouTube.
After the election, Bloomberg wrote that influencers “continue to make videos on the same topics – with increasing freedom of action from platforms to content that previously defied the rules. Meanwhile, Rogan, Nelk Boys, Von, Fridman and Bet-David floated from event to events throughout the inauguration and the preceding weekend.”
Their influence, especially on young people, only grew in political arena. Bloomberg writes that Trump’s political rhetoric matches well with the most popular podcasters in the world.
“Trump’s personality and history are consistent with the programs’ messages about masculinity,” Alice Marwick, director of research at the Data and Society Research Institute, told Bloomberg.
Comedian Theo Von attended President Trump’s inauguration on Monday, January 20. (Jasper Colt – Pool/Getty Images)
“It’s like, don’t be ashamed of your base male desires,” she added. “Don’t let anyone make you feel guilty, don’t let anyone take you down. You have to be proud and strong, and you also have to go after people who criticize you.’
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