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The British government must give a voice at 1.5 million 16 and 17 years of age, unlocking a new voter base for competing political parties. Social media can become key to their success.
The government said on Thursday that it plans to issue an election bill, which will grant 16 and 17 years of age to vote in all elections in the UK.
This means the biggest change in the UK electorate since the age of voting has been reduced since 21 in 1969.
If this is approved by the parliament, it will be the main major repair of the country’s democratic system. The proposal, which was included in last year’s labor Manifesto, will bring national elections to Scotland and Wales, the government said.
Recent changes mean that British political parties are now faced with the problem of attracting young voters in the social media era.
More adolescents avoid traditional media and receives their news from social media, According to the 2024 report fromcom.
Internet sources are still the most popular among young age groups, 88% 16-24-year-olds are used for such updates on the Internet. Social Media-headed driver of this: 82% of young people use this platform, and only half 16-24 years of using TV for news.
In the 12-15-year category, 12% of teenagers called Tiktok their main news source.
“Tiktok is definitely one of the most popular digital content platform for young people. While the success platform does not last forever, it is difficult to see any changes in a broader trend more and more public to get the content of the news from these applications,” said Stephen Bakley Land.
However, Bakley emphasized that after the contents’ policy is the main thing and that a desperate “down with children” will not work.
“One of the main currencies in today’s society is authenticity. Trying to defeat 16 and 17 -year -old children, simply placing a bunch of tickets and saying that the opposition leader is” Skibiddi Ohio Rizz “, they are not going to defeat them.
“Imagination that young people are uninterested in politics or their community is simply not true. They deeply care about inequality, environment and social justice. Politicians who want to defeat these new voters can do so by solving their material problems.”
Social media became the main election win. The use of former US President Barack Obama on Facebook broke the new soil in 2008, while the current Trump’s White House leader’s tweet helped rally in his voters both during his 2016 presidential campaign and re -election.
Although political information has become more accessible on several platforms, it is not necessarily transferred to a higher election turnout. According to the parliamentary report, the turnout was 59.7% during the UK general elections, the lowest since 2001.
The jury is still coming out of whether the younger people will vote to make a significant impact. Poll 16 and 17-year-olds from political advice Merlin’s strategy showed that out of 500 polled, only 18% said they would definitely vote if the elections will be held tomorrow
Scarlet Maguire, founder of Merlin Strategy, said political parties will have to develop much more technology and media strategies.
“Politicians need to do more than just give a voice to appeal and attract young people. At this moment, this age group is not very involved with politicians or politicians, so the policy will have to do a lot to refer to them,” she said.
The Labor Party is supposed to have the greatest amount to get the most from reducing the age of voting. However, according to Maguar, he can also receive considerable support in the UK. Pharage is six times more followers on Tiktok than in work.
“Reforms probably had the best digital media and social media strategies that have taken place in the last election. The reform works well with this age group, in particular, men.
Other plans provided by the government are to accept bank cards as a voter at the polling stations before the next general elections, which are currently planned for 2029.
