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Companies touted their AI products on the Davos Promenade at the World Economic Forum 2025.
Arjun Harpal CNBC
Switzerland’s Davos embankment is the focus of the World Economic Forum’s annual meeting in the Swiss ski town.
Some of the world’s biggest companies take over cafes, shops and restaurants and build temporary meeting and event spaces for a week — and their branding often betrays what matters most to business leaders.
So it’s no surprise that AI dominated the space this year, given the boom in technology that has pushed firms to capitalize on interest in AI, especially from the business side.
A survey by consultancy Accenture on Monday found that 58% of executives expect generative artificial intelligence solutions to be widely implemented in organizations in 2025, compared to just 37% in 2024. Generative AI is the technology behind apps like ChatGPT.
Several companies from Intel to Salesforce to Workday have featured AI-related brands at the front of their spaces.
Tech companies have taken over the waterfront in Davos to host the 2025 World Economic Forum, with artificial intelligence at the center.
Arjun Harpal CNBC
Show on the promenade can often follow what is happening in the markets, with crypto companies have not come into force in the past. The explosion of artificial intelligence branding launched at Davos in 2024, pushing crypto asideat a time when ChatGPT was still gaining popularity and Nvidia stock continued to rally. Nvidiawhose chip systems are used to train huge artificial intelligence models, is seen as a benchmark for investor appetite for artificial intelligence.
Advances in artificial intelligence, as well as the dangers of rapidly evolving systems, will be discussed during this year’s WEF. Artificial General Intelligence – or AGI, which describes artificial intelligence systems that are smarter than humans – will be the focus, along with current advances in artificial intelligence agents.
