The $ 14 billion a Google Killer

A new AI darling makes the wave in silicon valley. It’s called perplexity, and according to reports, both meta and claw they inflict quiet to acquire it. Assessed to a million $ 14 million after funding can be back, the startup is saluted as a revolutionary threat to Google Search dominance.

But here is the thing: it calls over the web results and sends you links.

So why did the frenzy?

Perplexity made me a “response engine.” Ask a question, and use great language models fading a human rate, completed with the footnotes. It is essentially chatt with a bibliography. You may ask the best books on the French revolution or a discovery of genius. In seconds, generates a paragraph with Links with Wikipedia, Designate, or red wires.

His pitch is a baby, the chatbot-driven search experience. No junk seo, without scrolling.

But the critics say it’s little more than a glorified wraper around Google and Opena’s Apis, with teckal minimal and lots of fumes. It’s fast, clean, and cut. But, I discuss, to the heart, it’s especially just rearranged on the Internet.

Big Tech obsession

That has not stopped the hype. In the company of May, the company San Francisco, California has locked up another $ 500 million value, a pity of the 922, and the nvidia are between their backers noted

And now, the technical giants are surrounding. According to Bloomberg, Apple has held about to acquire perplexity. Meta also considered the movement, although no formal offers were confirmed.

The logic is clear. Perplexity is in rapid of the rapid and ever more seen as a “Google Killer”, especially among the technology influences and power users. The traffic to his site has exploited in recent months. The company now offer Chrome Extent, and mobile apps, and a mobile version that from pro users to patterns to mice to mice as gpt-4 and claude.

Still, it is not clear what exactly performs perplexity worth $ 14 billionother than the fact that he is the wave.

Because sketch ai are rolling your eyes

For the sketch ai, the growth of perplexity is also another instance of supporting substance. The site is not about their models. Is not built a new infrastructure. Is not research revolution. It’s just offered a polished interface to ask questions and get a summary of AI-generated dressed by public websites.

There are also increasing concerns of how perfit their information. A number of news organizations, including the New York, Forbs, and Cableni, have so as the company of plans or proper attribution or attribution. Journalists and publishers notice that this type of search Ai-Powered threat of cannibalizing news traffic while give it little to content Creators.

20th June 20th has become the latest outlet against Perplexi Ai, Alleging That Company is using BBC content “according to preforcement times.

Perplexity CEO Arave Srinivas defended the company as “Aggregator of the information.” In the 2024 July, the beginning Launched An entrant driver program to address backlash. “We’re always believed that they could build a system where the internet resigning,” Srinivi said at the moment.

So why did the gold rush?

Simple. Search is money. Google has earned $ 50.7 billion from search ads on the first quarter, a 9.8% of increase in year. If by ignitionally persuade a small portion of the users for Swedch, and then monetize that experience, becomes a true threat. Apple and Meta, both of the most fascinating in Google, see perplexity as a quick trail in the Race Search.

But the parties go deeper too. The one that controls the next search interface controlled the user. As Google replaced Yahoo, perplexity could replace theoretically google. That’s why Big Tech wants in, even if it is not carefully clear what you buy.