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This photo illustration logo Tesla is displayed on a mobile phone screen in front of the Indian flag in Ankara, Turk, November 28, 2023.
CEM Genco | Anadolu | Gets the image
Tesla debuted in India where it will sell its electric SUV, model Y starting with $ 69 770, significant marking from other major markets, its web -site shown on Tuesday.
Running sales comes on the same day when the American Electric Treatment Manufacturer Opened an Exhibition Hall in MumbaiHis first in the country.
Isabel Fan, director of South -East Asia in Tesla, also announced that the company will soon launch the exhibition hall in the Indian capital New Delhi, the report said CNBC-TV18.
The report adds that Tesla will hire staff at the local level and create experience centers, service centers, delivery systems, charging stations and logistics centers across the country.
It has long guessed when Tesla enters India, the third largest automobile market in the world of sales. However, the high price can be a surprise to many. For example, model Y starts from $ 44,990 in the US
Why are prices so high?
In April, Vaibhav Taneja, Chief Financial Director of Tesla, confirmed the company’s interest in India, but stated that it would take a careful approach to the market, given its 70% tariff for EV imports and about 30% luxury tax.
These high taxes explain why Tesla was forced to set its prices so high in India, despite the country’s preference for EVS at much lower prices.
Experts told CNBC what it would see how Tesla in India competes in the premium market with similar Bmwrather than with local companies EV like Tata Motors.
“I will not say that these prices are completely out of range because you will find buyers in India at all prices,” said Vivek Vaidya, world leader of the Frost & Sullivan on Tuesday.
“The question is whether they are going to threaten the mass market. The answer is not because the most popular car sales are likely to be sold at one tenth of the price,” he added.
Water testing
While model Y will fight to be competitive, Tesla is probably more focused on “water testing” than creating sales in India, said CNBC Puneet Gupta, director of the Indian Automobile Market in S&P Global Mobility.
India first announced the new The policy of EV Last year, this promised to reduce the duties for companies that are obliged to create a local supply network. Although this can help Tesla push off its prices, the company has not yet pledged to build any local production plants in India.
“The Mumbai Exhibition Hall is a strategic” soft force “, not a complete commitment,” said the carpet Murugan, CANALYS car analyst, said CNBC in a statement, adding that Tesla fluctuation in India is pragmatic because the market is still lacking in demand to justify a large scale.
“The transition of a large part of its production to India will require a serious reassessment of its global production strategy, which is not ready to do until its focus remains in the scaling of production in the created markets,” he said.
Murugan predicted that Tesla could only make obligations before the full -scale Indian production between 2028 and 2030, with impetus such as land subsidies and tax vacations, as well as the maturity of the local battery market, which are supposed to be important factors.
At the same time, the model Y will be “a niche, limited volume for wealthy, technological early adopters seeking a status symbol,” he added.
Gupta S&P noted that India’s tariffs on EV export may also change as a result Continued trade negotiations Between Washington and New Delhi, as well as further establishing its EV policies.
TESLA CEO Elon Musk Talked to Indian Prime Minister Narendra Modi on topics, including cooperation in technology and innovation in April.
“The Indian government has been very active in terms of pressing green, cleaner, electric cars, and I think Tesla has a clear advantage because of India and US relations,” Gupta said.
