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Tesla New Car Sales rebound

Tesla Model Y (L) Oslo Taxi and Nio ET5 electric vehicle, Chinese multinational electric car manufacturer, passes through the Norway Oslo capital, September 27, 2024.

Jonathan Squirrel | AFP | Gets the image

TeslaSales of new cars in Norway intensified by 213% in May, according to official registration dataovercoming the trend down all over Europe.

Last month, TESLA car sales in Norway jumped up to 2600, data from the Norwegian Road Federation (ofv) showed on Monday, which compared to 832 a year earlier. The increase was primarily due to the sales of the updated model of the firm Y Compact Sport Utility.

European Sales US Electric Caval Manufacturers (EV) recently suffered a sharp decline amid reputational damage, largely thanks to the CEO Elon MuskIncendants rhetoric and political activity.

Industry Groups report on Monday’s much lower sales for new Tesla vehicles in Spain, Portugal, Denmark and Sweden.

Christina Bou, Secretary General of the Norwegian Association EV (NEVA), which represents electric vehicles in the country, said the Tesla Y model was popular across the country, noting that the latest carmakers.

“Tesla Model Y is sold well and is popular in Norway, probably because it is a good value ratio and because it meets the needs of the Norwegians in large luggage space, a high gap on the ground, driven by all circles and towing,” said Bu CNBC via email.

However, in a recent NEVA poll with more than 15,000 EV drivers, BU said most respondents said the policy was really affecting the choice of their car brand.

“Already 43 percent said they would not buy Tesla for political reasons. Therefore, we can only think Trump The administration, ”Bo said.

Last week’s European Car Manufacturers Association, either ACEA, report In April, a 49% drop in total European TESLA car sales, citing the rise in competition and damage to the brand.

Musk spent almost $ 300 million on the campaign for re -election of US President Donald Trump, and led the Trump administration initiative to reduce federal agencies. In response, the protest was held in Tesla dealers across Europe.

Why is Norway being leader EV?

Rico Luman, Senior Economist of the Transport and Logistics Sector in the Dutch Bank InG, described the latest monthly cars sales in Norway as “quite wonderful”, noting that the figures of the last month in the Netherlands also showed a month on the rebound.

“In Norway Ev-Infentives still richly availableMaking it practically no manipulators to buy Bev if possible. This is an overall advantage, but it also contributed to this overstress, “Luman CNBC said.

Norway has long been recognized as a global leader in sustainable transport, and it is currently on the way to become the first country in the world to effectively destroy gasoline and diesel cars from its new car market.

Legislators and analysts have attributed the country’s shift from vehicles in the engine of domestic combustion (ICE) to a long -term and consistent policy aimed at supporting EVS.

Some of the EV Norway’s incentives include VAT exemption, road discounts and parking and access to bus bands. The government has also greatly laid on public charge infrastructure, and many Norwegian households can charge their cars at home.

Tesla Model Y on the exhibition inside the pop -up Tesla shop near the shibuya. In April 2025, Tesla opened a pop -up shop in Shibuya, Tokyo, strategically located in a short walk from the Shibui station.

Images Sopa | LightRockket | Gets the image

Luman attributed a rebound Tesla ing on the sale of new cars in Norway to the updated model of firm Y, suggesting that the first batch of supplies occurred in May and more in June.

“It also shows that customers have pushed new Tesla orders to wait for the new edition, explaining some of the failure in the first months of the year,” he added.

Difficult competition

Tesla continues to fight increasing competition from traditional automakers as well as Chinese players. Eg recently found To first sell more clean electric cars in Europe than Tesla.

Rela Suskin, Analyst Morningstar, said there seems to be a strong correlation between the market of Chinese car brands across Europe and the EV battery rate.

“In fact, Norway has the highest level of batteries with batteries, as well as the highest proportion of Chinese vehicles, except for Russia. This may contact the TESLA device in the region because we see that there is a clear demand for the market for electric cars,” Suskin said CNBC by email.

– Arjun Harpal made this report in this report.

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