Temu stops delivering directly from China if the tariff rule to the lows ends

Mention the Chinese retailer Ago She changed her business model in the US, as the new rules of the Trump administration at a low cost were put in force on Friday.

In recent days, Temu has sharply moved its website and the application only to display lists for products sent from American warehouses. Subjects sent directly from China who previously discarded the site are now marked as out of availability.

Temu made a name in the US as a place for ultra discounted items sent directly from China, such as $ 5 sneakers and $ 1.50 per garlic press. Due to the so-called de minimis rules, he was able to retain low prices, which allowed the subject of $ 800 and less to enter the country without duties since 2016.

The vines ended on Friday at 12:01 EDT as a result of the executive order signed by President Donald Trump In April. Trump briefly suspended the de minimum rule In February Before restoring the position in a few days when customs officials fought for processing and collecting tariffs on a mountain of low -cost packages.

End de minimis as well as new 145% Trump tariffs in China forced the subject to increase prices, suspend its aggressive online advertising push And now change the selection of goods available to US buyers to get around the higher levies.

The Temu press -secretary confirmed CNBC that all sales in the US are now engaged in local sellers and are being performed “within the country” within the framework of the company’s raise service company efforts. It states that the prices for us buyers “remain unchanged”.

“Temu is actively gaining American sellers to join the platform,” the press secretary said. “This step is designed to help local merchants reach more customers and develop their business.”

Before the change, buyers who tried to purchase Temu products sent from China confronted with “Imported fees“From 130% to 150%. Tariffs are often more expensive than individual goods, and more than twice the price for many orders.

Temu advertises that local products have “no import fee” and “Without additional payments when delivery”.

Company owned by Chinese e -commerce giants PDD Holdingsare gradually accumulated Its inventory in the United States over the last year awaiting escalation of trade tensions and der minimis.

Latwho also took advantage of the gap, passed to increase prices Last week. A quick fashion retailer added a banner at the box office, which states: “The tariffs are included in the price you pay. You never have to pay for delivery.”

Many other sellers on Amazon Hope on Chinese manufacturers for sources or assembly of your products. Competition Company Temu called Amazon Haul relied on De Minimis for sending products for $ 20 and less directly from China to USA

Amazon said this week after the dust with the White House he considered the specified Tariff costs On pulling the products ahead of the cut out de minimis. From now on, these plans have cut off.

Up to Trump’s second term, Biden Administration also looked to cut Position. The Critics of the de Minimis provisions claim that it harms US business and promotes the delivery of fentanyl and other prohibited substances according to the claims that packages can be less checked by customs agents.

– CNBC Gabriel Fonruzh He contributed to this report.

See: Trump tariffs mean higher prices, big losses for Amazon sellers