TEMU reduces the cost of advertising in the US, drops in rank app Store after tariffs on Trump

Chinese Internet Temu Short, whose marketing company “Shop as a billionaire” has made your way to last year Superstardramatically cut his internet editions in the US and saw his rating in Apple’s The App Store drops the following President Donald Trump Following tariffs for trading partners.

Temu owned by Chinese e -commerce giants PDD HoldingsIn recent years, he has been on an online advertising blitz, trying to attract American buyers to his site. Of the high cost of television ads, as well as through Facebook, the company promoted clothing, jewelry, home and electronics at the basement.

The strategy was so effective that Temu Entered List of Apple’s most uploaded free app in the US over the past two years. Temu downloads from the Apple App Store decreased by 62% in recent days, according to Anyctionweb, digital data and analytical companies. Ads for the 50-percent brow trimmers and 5 T-shirts used for a blanket Google search results and Facebook is Facebook at Facebook. The poop is all but disappeared.

President Trump’s tariffs have been subjected to the business of Temu with their advertising strategy. Packets sent from China are now subject to 145%tariff rate, while the de Minimis provision that allows you to deliver supplies worth less than $ 800 to enter the country without office, set to leave May 2.

The topic and Shane, the fast -related market related to China plan to raise prices in response to tariffs. Both companies Posted messages On their sites in the last days, which warned that they would raise prices at the end of next week.

“Due to recent changes in the world’s trade and tariffs, our operating costs have grown,” Temu – Note On your site. “To continue to offer the products you love without harming the quality, we will adjust pricing since April 25, 2025.”

Sellers in the third Amazon market, many of which withdraw their products from China, have said they are considering raising prices when they are considered higher tariff costs. Many businesses in Tiktok Shop, the social media application market, also counts on Chinese manufacturers for their subjects.

Amazon launched a competitor Temu last November, called Amazon HaulIn which subjects are under $ 20, which are largely from China.

The Temu app is now # 69 on the best free applications in the US, after consistently rating in top -10, according to data from data The sensor tower. Currently, Shane is 42 years old, compared to the 15 last month. This month, PDD stocks in the USA declined 22% compared to 6% NASDAQ drop. Shane is in private.

After that, competitive Chinese retailers rose to the top of the App Store stores, including wholesalers founded in Beijing Alibaba‘S Taobao, which occupies number 7. Bloomberg reported On Tuesday, the viral videos that promote their cheap products pushed a frantic load.

A separate analysis on the same Web showed that paid Temu traffic or search, display and advertising in social media, which led to its site, decreased by 77% since April 11. Temu’s paid traffic, which previously exceeded the unspaid traffic on its web -resort 2 1/2 times, Ben Parks, consumer goods and retail analyst in similar Web.

Tinuiti’s marketing firm found that 20% of the US was purchased on April 5. A week later, this number decreased to zero. For comparison, on April 12, Shane’s impressions remained 17% and 60% of the impressions were acquired Amazon.

Representatives of Temu and Shein did not immediately respond to comment requests.

The theme used to be one of the Meta The largest advertisers, but seems to scale their platform costs dramatically. As of Wednesday, Temu conducts six ads via meta meta meta meta meta meta meta. Temu runs about 27,000 ads on meta -sits and applications worldwide, especially in Europe and the UK

This may be troublesome for the Meta advertising business that has got a significant incentive from retail with discounts. Brian Vizer’s advertising analyst in Madison and Wall According to estimates This is over $ 7 billion from $ 132 billion from AD in 2023. It is planned that Meta reports on the results of the first quarter on April 30.

Huozas Kaziukenas’s e -commerce analyst said he expects Temu at some point to turn its advertisement again in the US, but the company seems to move its dollars to other markets.

“This does not mean that the use of Temu has fallen as much as the app,” Kaziukenas said in an email. “But that means the acquisition of the new user has disappeared.”

See: Amazon CEO Andy Yassi says sellers will hand over to consumers the tariff price