Take a look at the first American French luxury retailer store

A piece of Paris landed in New York.

This week, a French luxurious retailer officially opened in the financial district of the city in the city district. The retailer noted his discovery on Friday, which coincided with the beginning of spring – her namesake.

The 55,000 square feet shop covers two floors and carries a wide range of goods, including clothing, shoes, handbags, makeup and more. About 25% of his brands are either unavailable or rare in the US, such as the Joseph Duclos brand, a French luxurious name that made Taylor Swift, Printemps CEO Jean-Mark Belaik said.

In an interview with CNBC Bellaiche said retail trade seeks to stand out from other luxury players with attractive store architecture; A unique mixture of popular luxurious brands and difficult for financing French brands; and programming and services that include beauty and span procedures, clothing and repair accessories.

Group Printemps was founded in 1865 and works 20 department stores in France. Compared to its French shops, the US location has more experience, with rotating goods that resemble pop -up shops and nutritional concepts, including a restaurant and a cafe with French pastries. Its playful design is inspired by the Paris apartment, and it is located on one Wall Street, the historical skyscraper Art Deco.

For example, one of the highlights of the PRINTEMPS store is the red room. The Art Deco room was decorated with a floor on the ceiling with red and gold mosaics by Master Hilderet Meyer and completed in 1931. Previously, it was a reception room and a banking hall for Irving Trust and a banking company, and was and was and was Assigned to the interior snap Commission on preservation on maintenance issues on the preservation of “New York”.

Print preparations resumed the room and turned it into a “shoe forest” where buyers can view shoes or order a glass of wine in a nearby bar.

The store will also include Maison Passerelle, an excellent dining restaurant, led by Gregory Gurdett, two-time finalist of the chief chef and a three-time James Beard Prize. It will open in April.

Printemps opens an American store because luxury costs slow down worldwide. Even some wealthy consumers were distracted by discretion purchases from inflation and economic uncertainty. In China, a higher -class key market, luxury costs have not bounced to the previous level.

Sales in the world luxury industry is expected to grow by 1% to 3% annually by 2027, according to a message last month’s consulting firm Kearney. The report has a slowdown in weak demand among Chinese consumers, inflation pressure in the US and economic uncertainty, which are fueled by trade disruptions and changes in Trump’s administration.

This is a noticeable change from 2020 to 2021, when the world’s luxury expenses jumped by about 27%, the Kearney said. The world’s luxury expenses for goods and services amounted to approximately $ 500 billion in 2024.

However, Brian Erig, one of the authors of the report and partner in Kearney’s consumer practice, said the US remains an attractive market for luxury brands out of consumer resilience.

“In a relative basis, we have the healthiest economy when you look at the main economies,” he said. “And then another thing, Americans like to shop.”

Ehrig added that other high -end retailers also increased on investments in big and attractive physical stores, such as Lvmh-Worded Tiffany & Co. and louis vuitton opening New shops in New York. He said that personal experience is more important in the sector where the items are shipped with such high price tags and expectations for personal service.

“There is something special about being in a luxurious retail store, about how you took care, and you make you feel VIP when you are there,” he said. “And you just don’t have the opportunity to do it online or on the iPhone.”

Other international retailers with smaller price points Expanding and opening more shops in the USAlso, including in Ireland Primark and Mango based in Spain.

For Printemps, the US capabilities became clear, especially after the Covid-19 pandemic said. In terms of sales, Americans are the third largest cost after the French and Chinese, he added. However, Americans close the space, and sales to US customers three times from 2019 to 2024, he said.

Even with its luxurious accent, Laura Landrum, CEO Printemps America, said the store is mixed in more affordable items for tourists or buyers who may focus on a cup of coffee or view a $ 50 gift.

Here’s a look at the store: