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Sydney Sweeney returned to social media after her American Eagle Denim Campaign Trigger wide backlash.
Going to his Instagram story on Friday, August 1, Sweeney, 27, shared a picture of a bouquet of pale pink roses. He also added a white heart sticker to his upload.
The Euphor star was named a new face In July, the Fall 2025 campaign started the brand with a goal to its denim heritage.
“This fall season, American Eagle celebrates what makes our brand iconic – a leading denim trendetting, never follows,” Jennifer FoylePresident and Executive Creative Director AE and Aerie, added in the press release. “Innovative fits and endless versatility reflect how our community wears their denim: mixed, matching, layering and living in it. With Sydney Sweeney Front and Center, she brings the Allure, and we add the unhealthy wardrobe for the winning combo of ease, attitude and a little decline.”
Sydney Sweeney has great jeans. American Eagle Outfitters announced their partnership with Sweeney, 27, on Wednesday, July 23, noting that the brand will honor its Denim heritage with the launch of its Fall 2025 campaign, led by star Euphoria. The campaign, “Sydney Sweeney have Great Jeans,” returns to wear vital denim (…)
Sweeney also released a statement on working with AE.
“Their commitment to creating pieces that make you feel confident and comfortable in your own skin is something that echoes with me,” Sweeney said in a statement. “It’s uncommon to find a brand that grows with you, the way American Eagle gets for generations. They’ve been there with me literally through every version of myself.”
The campaign, entitled “Sydney Sweeney have Great Jeans,” included a visual film that many social media users condemned as a sexually apparent one and thought she had banned into the male gaze.
“The composition of my body is determined by my genes,” said Sweeney as a camera banned her body. “Hey, eyes up here.”
A voiceover publisher added, “Sydney Sweeney has great jeans.”
Other critics, meanwhile, claim that the campaign Promoted Eugenics, which is a belief in disrepute with white dominance about the enhancement of human genetics.
“Gene is transferred from parents to offspring, often determining features like hair color, personality and even eye color. My jeans are blue,” Sweeney said in another advertising campaign, making a pun out of the words “jeans” and “genes.”
The actress has not publicly addressed the backlash to the publicly marketed campaign. Ae, for his part, release a statement for his intentions on Friday.
“Sydney Sweeney Have Great Jeans’ is done and was always about the jeans,” a shared message through Instagram Read. “His jeans. His story. We will continue to celebrate how everyone wears their jeans and is confident, their way. Great jeans look good on everyone.”
