Stock Maker Ray-Ban Essilorluxottica Jump on Meta-Action Messages

Shares of Ray-Ban Maker Essilorluxottica Almost 6% on Wednesday in messages that Meta Has accepted the minority in the company amid a growing appetite for reliable devices operating on AI.

Meta is reportedly bought a share in Essilorluxottica worth about 3 billion euros (3.51 billion dollars) at the current market price and examines additional investments that can expand its share to 5%, Bloomberg report On Tuesday, referring to unnamed sources familiar with this question.

Meta declined to comment when referring to CNBC, while Essilorluxottica did not immediately respond.

Essilorluxota’s stock increased by 5.8% to 10:25 in London.

Investing, if confirmed, indicates that Meta is increasing in reliable technology – a key priority for CEO Mark Zuckerberg – and the company’s opportunity to create its own product line.

Meta and Essilorluxota first touched the partnership in 2019, producing two generations of Meta Smart Glates Ray-Ban. The initial version made its debut in 2021, but it was with a second -generation model released in 2023 that the duo has succeeded.

The latest version comes equipped with a Meta AI voice assistant and includes features that, when tied to a smartphone, allows users to identify urban landmarks, receive recipes when viewing ingredients, and record and send voice messages to WhatsApp and Messenger.

Essilorluxota CEO Francesco Miller said that in February the company had sold 2 million pairs of Meta Ray-Ban glasses since the end of 2023, and that it sought to increase the annual production to 10 million units by the end of 2026.

Two companies said Last month What they also plan to release the versions of their smart cells running on AI under the stamps of Oakley and Prada.

– Salvador Rodriguez and Jonathan Vanian introduced this report.