Starbucks to deploy Microsoft Azure Openai Microsoft Assistant

Starbucks plans to deploy a generative assistant artificial intelligence created from Microsoft The Openai Azure platform this month in 35 places within its Barist job simplification strategy and accelerated service in their cafes.

The coffee network has demonstrated a new technology of more than 14,000 store managers in North America on its experience in Las Vegas on Tuesday. The wide launch of the Green Point on the United States and Canada is planned for the financial 2026 company that begins in the fall.

A three -day event comes when Starbucks seek to revive Its sluggish sales in the US and “Return to Starbucks”, as Director Brian Nical described these efforts He took the role Last year. NICCOL priorities include the time reduction of up to four minutes per order. Fast, accurate answers to the Barist questions can help achieve this.

“This is just another example of how innovative technologies come to the service of our partners and make sure we do our best to simplify the operations, make their work a little easier, perhaps a little more fun so they can do everything they do best,” said the chief director of Starbucks Deb Lefeur.

Instead of flipping through instructions either accessing the Starbucks intonnet, the Baristas will be able to use the tablet behind the counter, equipped with a green point to get answers to a number of questions: from how to make ice espresso to eliminate equipment errors. Bauri can either recruit or verbally ask their spoken queries.

Because the AI ​​assistant is developing, Starbucks is even more planning its next generation. These ideas include the automatic ticket creation with it on the equipment problems or creating suggestions for a replacement when the barista calls for work, Lefeur believes.

Starbucks extends its relationship with Microsoft approximately a year after the CEO of the technological giant Satsya Nadel left the board of directors Starbucks.

Since the launch of the Chatgpt Openai, at the end of 2022, the companies tried to implement the generative II in their operations, providing that AI excitement can reduce costs and may even increase stock prices. Walmart and Jpmorgan Chase are among the corporate giants who rolled out AI assistants for their labor.

But chat -bot is not always the perfect solution. Sometimes they can give inaccurate answers known as “hallucinations”, which can mean another headache rather than a simple resolution. Lefevre said the company’s partnership with Microsoft includes ground that provides accuracy provided.

Other restaurant companies are also looking for AI to simplify their restaurants and improve operations. For example, Brands Yum has administrator since Nvidia To deploy the AI ​​order, computer vision and assessment of restaurant efficiency working on Nvidia are fueled by AI. But AI agreements were not always successful. McDonald’s ended your partnership since IBM After checking the AI ​​Drive-Trury order, it did not live up to the expectations.

Other new technologies that are shown in the experience of the guide includes the latest generation of Mastrena Espresso Starbucks machines and a more intuitive sale system.

Lefeur said Tensed Baristas was learning to use a new POS in an hour. In addition, technology can offer personalized recommendations and repeated customer orders by helping Starbucks to reach a personalized touch that seeks to return to their cafes.