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Spotify announced Generous, among other changes to their advertising business, in an event in New York City on Thursday. Notable, the company introduced a new programmatic offer, the Spotify Advice, allowing the advertisers to arrive to the Spotify users via real time auction.
On the Latct, Spotify Announced New Partnerships with Google’s Demand-Side Platform, Membership, Mid, AdForm, and Others “to it. Trade desk is also supported. Sax will offer to the ability to measure and measure, the company’s notes.
Partners are initially to advertising audio (video and views faded across music, with podcast support on the way.
Sax will be available in the United States, CANA, Australia, new, on Singapore, Brazil, and Mexico, and Mexico.
In another principal ad, the company said it is integrating the ai in their adverses to use creation people for their ads of the announcement and Canada.
Spotify says the use of their tools you will come to low additional cost to advertisers.
Changes were met in the seams of reaching in the skill, which welcomes the shrewding studs on the whole day, not only when they are committed to the app and watching the screen. The company led that now has more than 251 million of genes z of their service.