Spencer Pratt Says He Made Over $20K on TikTok After LA Wildfires

Spencer Pratt reflects on his and Heidi Mondayefforts to generate income after losing their home in the wildfires in Los Angeles.

“I made, like, $4,000 on TikTok this week, but on TikTok Live, where people can give to me directly, I think maybe $20,000. So that’s amazing, and life changing. That’s the power of individual fans, people supporting you and supporting you,” Pratt, 41, told Variety in an interview published on Friday, January 17. “And that’s the most powerful when you don’t have to rely on ads or AI and algorithms when only real humans want to give. It’s unbelievable and amazing.”

When their home burned down earlier this month after the couple were forced to evacuate, Pratt began urging his followers on social media to stream Montag music. By January 12, Montag’s 2010 album Superficial was No. 1 on the iTunes US album chart and the title song at the front Rosé a Bruno Mars“APT.” on the iTunes US singles chart.

Despite their success, Pratt said he had “no idea” how much money he and Montag, 38, made from the music.

“I don’t know if it comes in checks or meal, but everyone keeps telling me, ‘Don’t expect any money.’ I’m more excited about the energy and opportunities that come from it. I don’t think these streams and all these charts (make money),” Pratt said. “Based on what people tell me, the music business is about travel, it’s about merchandise, it’s about all the things that come with it; that’s how the artists make money unless you make billions of streams, I’m still energetic (pushing). It’s not happening again! I’m being optimistic because really, this is the only way to get through all of this.”

After Pratt, Montag and their sons Gunner, 6, and Ryker, 2, left the area, a pair of TikTok followers created a GoFundMe campaign on behalf of the family. The followers have since handed over the campaign to Pratt and Montag, who stressed that they did not want to ask for donations. According to the GoFundMe, the family has raised over $138,000 so far.

Although many fans are supportive, some have criticized the couple for the campaign. Pratt and Montag, however, are not fazed by the “backlash.”

“We’re used to negative things, so it’s pretty standard,” Pratt said exclusively Us Weekly on Wednesday, January 15. “If people want to send their own money to whoever they want, it’s the equivalent of buying a celebrity merchandiser, buying their movie tickets. People can do whatever they want with their own money and, thank God, there are people who want to support and send us whatever.”

He continued, “Nobody needs to do that, and it’s not a tax. People can say whatever they want and they are entitled to their opinion. But, all the people who are sending messages, they’re asking to send money, they’re asking to make an Amazon wishlist. … these are their choices.”

Check the LAFD website for local wildfire warnings and click here for resources on how to help those affected.