“Smart” Astronomer, which covers the scandal with the CEO

The American technology firm, the CEO of which and the chief people, resigned after being caught on a camera covering the ColdPlay concert, released a advertising video on Gwinet Paltrow’s cheek as a “temporary spokesman”.

In a 60-second clip placed on Astronomer X accountHollywood Star Paltrow – Chris Martin, who was married to the frontman Coldplay for more than 10 years – says he wants to answer “the most common questions that the company recently asked.

The first of these questions, speaking as signatures on the screen, announces “OMG!” What F “, to which Paltrow replies:” Yes, astronomer is the best place to manage Apache Airflow, “she finishes the answer, saying that the company is” delighted to have “initial interest in the automation of the workflow.”

When the next question asks how the team on the social media company “Keeps” after the clip has become a viral, Paltrow says that spaces are still available to the future conference.

Paltrow signs a clip, which is viewed more than 27 million times, thanked the audience for “interest in the astronomer”, saying that the company will return “to what is better”.

“This is a really smart video,” says Jordan Grinowi, CEO of PR -Firms.

“Everyone heard about this scandal, everyone saw the video. But if you went down the street and asked someone who was the CEO of Astronomer, they would say” the guy in the Coldplay video “, but if you asked” what actually does the astronomer, they will probably say “they are some technology company.”

Grinaway says that the video that goes viral will probably not have too negative impact on the fact that the astronomer goes forward because the viral scandal “does not impress the quality of their product.”

He says the company’s goal was to create an awareness of Mass Public brands, so the company is not just known as the CEO of the CEO.

“I know that there are some PRS in which the default is to bend into humor to overcome the scandal and overcome the hump.”

“In most cases, this does not work.

“But that’s what Astronomer is trying to do in this case,” he says. “Instead of guideing things, they jump both. It is often a good strategy when the crisis is so big and famous that you can’t easily press it.”

Greenaway compares it with a 2013 horse -drawn scandal, If Horsemeat was discovered in beef products across Europe and says that “it would not be right in humor, such as a horse, and gave an answer.

“This can cause your customers to say,” This is what has attacked the quality of your product and you create it. ”

The nature of this scandal gives the astronomer the flexibility to approach its response with a little more humor as the company sells the data service, continues Greenaway.

“They are not mocking the quality of their products, they are mocking their CEO, who has now resigned.”

But Grinawa says while the astronomer can get out of this relatively untouched, this is not the case for Andy Byron.

“He and his reputation are another matter,” he says.

“If Andy Bayron covered it, it would be very unfair and very unethical, because it was those who were engaged in bad behavior.”

For two years Byron was the CEO of Astronomer when he and Christine Kabot were caught on the giant screen at Gillette in Foxbara, Massachusetts, July 16.

Grinoway says he would accept “by and large, the same strategy” that the astronomer was to participate in such a situation.

“I would get rid of the CEO faster. If possible, I would like to show that this type of ethics management in Astronomer is inadmissible.

“But in terms of moving the debate back to the company, and what it really does, I don’t think it’s a bad way to do it.

“I don’t know if I had the courage to do what they do but hope I’ll be.”

Interest in the astronomer, which describes itself as “the best place to launch Apache Airflow” – a product that has not been developed by astronomer – has increased significantly because the clip of its former CEO has become viral, and some unproven messages suggest a spike of 15,000% when visiting a company site.

The company was founded in 2018 and provides services for companies who want to use artificial intelligence (AI).

Astronomer says he worked with Apple, Ford and Uber, Reports The Wall Street Journal.

Pete Deay, co -founder and chief director, appointed by the CEO of the company, and may, at least see the positive attention of his company.

“The spotlight was unusual and surreal for our team, and though I would never want it to happen, Astronomer is now a home name,” he wrote on LinkedIn.

The only previous statement made by the company on X, two days after the ColdPlay concert.

“The astronomer strives for the values and culture that has ruled us since our founding. It is expected that our leaders will set the standard both in behavior and accountability,” the statement about the official investigation.

Seeing the moment when Byron and Kabot hid out of the camera from their position on stage, Chris Martin Coldplay said, “Either they have a novel, or they are just very shy.”

And if you are wondering what a certain impact it had on the famous husband Paltrow and his group, Greenaway believes it is neutral.

“I don’t think it enhances their awareness … The public in general has one in the head, and this is a Kiss Cam video. It’s drowning out all the other things.”