Shaun White reflects on the first $ 1 million sponsorship deal at 14

Olympiad Shaun White He was shocked when he first won $ 1 million as a professional athlete Bona Video.

“I was soaked so much. podcast. “I was like, okay, so that’s good. ‘ I had heard that number in Kid moving, but I never assumed it was something coming my way.

He continued, “I remember he, like, Not a big deal for me. I don’t know why. I remember being like, ‘Okay, that’s great. So off to the skate park then. ‘”

White began skateboarding professionally when it was a teenager. (White later had success in snowboarding.)

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“You can win competitions, so there’s a cash prize,” says White for his income. “Then you would basically make certification deals. I quickly learned that I wouldn’t set myself for the future by winning competitions alone. You could really do well, and many were, but you needed to get sponsorship to pay the bills and establish yourself for the future.”

Would be white too be able to earn money through “photo incentives” with his brand partners.

“Say I, like, have three sponsors (a) each of those sponsors would have a specific rate for the photo motivation,” said White. “If I were in a magazine in the picture, you could clipping your photo of that magazine, and you would post it in. If I had a page in a magazine, that was worth as $ 500. If I had a little mention, that was worth $ 100 (a) a full cover was $ 1,000.”

White further revealed that the competition awards only total a “15 percent” of its total earnings, while sponsored deals form the rest.

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“Most of the money I made were certification deals in the industry and there were things outside that industry as well,” he said. “I had a big deal with a drink or PlayStation company. I started to do some things when I was older, where I was like, ‘Look, I’m flying all the way here to do this competition,’ so I started asking some of my sponsors all my financial reward, and helped things to increase.”

Once White’s earnings began to add up, he began splaging on luxury goods.

“I was buying Lamborghinis. I bought this new house. I had long hair, (and) I really felt myself,” he quoted. “Until, probably my second Olympics (in) 2010 I started getting hold of what was happening. I was like, okay, it’s time to figure it out. ‘

White, who even refused a handful of pay days seven figures to keep his integrity in the sport, eventually retired in 2022 And he went on to launch several businesses himself.

“I think my dream was just comfortable and cared for my family,” he stressed on Tuesday. “That was the biggest goal I got in mind.”

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