Samsung’s 2025 OLED TVs will reduce glare, probably won’t reduce the price

At CES 2025, the most famous TV manufacturer in the world presented its latest batch of screens. And the order of the day is “no glare”.

In my test, the screen technology that reduces the reflection of Samsung allowed the 2024 S95D OLED TV to beat its long-time rival from LG the best TV for picture quality. The S95D’s matte finish did a great job of taming overhead lights and other reflections to improve bright room fidelity, and while it sacrificed a bit of contrast, I thought it was worth it.

In 2025, Samsung will go matte by adding that matte finish to its Neo QLED TVs in addition to its best OLED model 2025. The bad news? The company has decided to keep the standard, glossy screen on its other less expensive OLED TVs for 2025, namely the S85F and S90F. While Samsung hasn’t announced pricing yet, I expect the new non-glare OLED S95F to cost about as much as the S95D.

Samsung says its glare-reduction technology is better than last year, and it’s added an 83-inch size and a 165Hz refresh rate (which will only be useful for PC gamers, but otherwise it seems similar to last year.

OLED (S85F, S90F, S95F)

• Non-reflective (matte) screen, only S95F
• Refresh rate of 165 Hz
• 42 and 48-inch (S90F only), 55, 65, 77 and 83-inch

The non-OLED models, called Neo QLED by Samsung, use Mini-LED technology and come in both 8K and 4K variety. As always, I don’t expect them to match the picture quality of OLED sets, but they will probably be brighter and (in the non-8K range) generally less expensive. The 70F is a Mini-LED edge-illuminated, the first I’ve seen, so I didn’t expect it to match the image quality of the high-end direct LED models. New for 2025 are triple digit sizes including 115 and 100 inch models.

Neo QLED 8K (QN990F and QN900F)

• Screen without reflections (mat) to reduce reflections
• Wireless One Connect Box (8K at 120 Hz, Wi-Fi 7), only 990F
• Samsung Art Store
• 65, 75, 85 inches, 98-inch in 990F only

Neo QLED 4K (QN90F, QN80F, QN70F)

• Anti-glare (matte) screen, only 90F
• Full-array local dimming, 80F and 90F only
• Samsung Art Store
• Refresh rate of 165 Hz
• 55, 65, 75, 85, 98 and 115-inch (90F only), 100-inch (80F only)

Another improvement for this year is the addition of the Samsung Art Store to all Neo QLED TVs listed above. This feature, previously only available on Samsung’s The Frame TVs, allows you to display free and purchased art on the TV screen. Samsung is also adding a host of AI-powered features to its 2025 TVs this year, as well as an AI button on the remote control.

Samsung’s new OLED and Neo QLED TVs will ship later this year and pricing has not been announced. We’ll have more details then.