Samsung seeks to catch up with Chinese competitors for thin complex phones

Samsung will open a more thinner version of its flagship smartphone at the launch will probably happen next month as it struggles with Chinese competitors to deliver the most slender devices to the market.

Difficult phones that have one screen that can make up half, came in the spotlight when Samsung first launched such a device in 2019. But Chinese players, in particular pride and OPPO, have since aggressively released the complex things that are thinner and lighter than Samsung’s offers.

Why are slim complex products important?

“With the complexity, the subtlety has become more critical than when – no, because people are not ready to compromise for a thicker and heavier phone to get a real estate that a complex phone can deliver,” said Ben Wood, CCS Insight Analyst, CNBC said on Thursday.

Honor, Oppo and other Chinese players used their slender designs to be different from Samsung.

Let’s see the comparison: Last complicated Samsung since 2024Galaxy Z Fold6, 12.1 millimeters thick ~ (0.48 inches) with composition and weighs 239 grams (8.43 oz). Find Oppo N5which was released earlier this year, with a closed mode 8.93 millimeters and weighs 229 grams. Honor Magic V3The launched last year is 9.2 millimeters when 226 grams are folded and weighing.

“Samsung needs to intensify,” Wood said.

And this is what the South Korean technological giant plans to do at a future launch, which is likely to happen next month.

“The latest Galaxy Z series is the thinnest, the easiest and most modern so far – carefully created and built until the last,” Samsung said in a preview of the phone earlier this month.

But the competition does not let go. Honor plans to launch on July 2 in China for the latest complicated phone, Magic V5.

“Interesting for Samsung, if they can approach the subtlety that has reached the pride, it will be a significant step from the predecessor, it will be a tangible step in the design,” Wood said.

Despite these successes as a result of complex products, the market of devices was not as exciting as many hoped.

CCS Insight said that this year’s difficult funds will be only 2% of the total smartphone market. Longer phones can be one way to solve the sluggish market, but consumer benefits should also change.

“There is a possibility that by providing much thinner folds that are more like the traditional monoblock, this will allow to turn the heads of consumers and make them revise the idea of ​​creating a device,” Wood said.

“However, I would like to worry the complex things that remain problematic because in many cases consumers are struggling to find out why they need a complex device.”

Although the market remains small for sophisticated materials compared to traditional smartphones, said Min-Chu analyst with TF International Securities on Wednesday – Note Apple-which is noticeably absent in this product line line Make a complex iPhone from next year.