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Rihanna
Courtesy of Savage x FentyRihannaRiRi, Bad Gal RiRi – the founder of Savage x Fenty has many monikers, and now she’s adding Queen Cupid to the list.
About Savage x Fenty’s latest campaign titled “Love Your Way,” revealed on Tuesday, January 7 via InstagramRihanna, 36, transformed into the god of desire, just in time for Valentine’s Day.
The multiple hyphen set with props like a bow and arrow and a shawl made of roses while modeling the new designs in her top drawer: Savage x Fenty sheer balconette braheart shape piesfrilly booty-baring panties and a school-trim garter belt.
Kordell and Serena
Courtesy of Savage x FentyThe pictures also appeared Love Island USA alums Serena’s page a Kordell Beckhamalong with social media stars Hayley and Jules LeBlanc, showcasing the brand’s delicious new collection of underwear, sleepwear and loungewear.
Page, 25, and Beckham, 22, are both winners Love Island USA season six (hosted by Vanderpump Rules a star Ariana Madix). Beckham is the younger brother of the Miami Dolphins wide receiver Odell Beckham Jr.while Page is an old joy.
Hayley and Jules
Courtesy of Savage x FentySisters Hayley, 20, and Jules, 16, who boast a combined social media following of over 20 million on TikTok and Instagram, also took part, adding to their resume of collaborations with brands such as PETA and PacSun.
“Valentine’s Day is a time to celebrate love in all its forms,” Rihanna said in a statement. “At Savage x Fenty, we’re all about embracing love in every way and creating products that let people feel confident doing so.”
Rihanna
Courtesy of Savage x FentyFeaturing couples, siblings and BFFs, Savage x Fenty’s latest campaign puts an inclusive spin on the day of love. The collection includes Loveline, a romantic range of satin and lace underwear that is sure to set hearts aflutter, and Valentine Fine, pin-striped poplin sleepwear for men.
Beyond the core collections, the Savage x Fenty Valentine’s Day offerings include patterned bandanas, seamless mesh bodysuits and satin slipdresses that can go from day to night to well back to bed again.
Valentine’s Day collections are available at savagex.com and in Savage x Fenty stores.