Retailers warn that tariffs will push prices

Home brands, including Pandora. Cougar and Huga chief This week everyone said they evaluate their pricing strategies in the US and beyond in case the most punitive beatings of President Donald Trump came into force.

Some others, meanwhile, have stated that they change their supply networks and potentially revise their sales forecasts amid uncertainty by the United States.

Last month, Trump announced the so -called mutual import duties in all US trading partners. The charges were later stopped for 90 days And it decreased to 10% for most countries except China, before the waiting talks.

Companies in the world, however, weigh what different fees for their business could mean, with basic names such as Mattel, UPS and Freod Everyone pulls out their annual instructions.

That’s what some major European retailers say:

Danish jewelry Pandora, which is known for its popular bracelets -globes and silver ornaments, warned A significant increase in prices Across the affordable jewelry industry, the mutual tariffs of Trump take effect.

The company receives about a third of its sales in the United States, but is highly dependent on production in Asia, first of all Thailand, Vietnam, India and China, which causes him to warn in April about a about A, about A. potential stroke to income.

“Most of the jewelers in the price segment where we work, everyone imports from somewhere in Asia. So you can have an argument if these tariffs remain, then it will be more expensive for anyone who plays,” said CEO Alexander Latsik CNBC.

“Therefore, it should be expected that consumer pricing will see some changes,” he added.

Asked what level of value raises consumers when the tariffs remain in place, Latsik said that Pandora had modeling a number of scenarios, but the final figure is probably under the leadership of the industry.

German brand of sportswear Cougar also pointed to the potential Increasing prices on the entire industry As a result of the tariffs, noting that the “cost optimization” in the US is currently considering

“We will potentially change our prices. We are ready for such a scenario to mitigate the impact of tariffs,” said Mark Markus Nabrand.

The retailer, which is similar to the production in Asia, said that other brands with greater sales in the United States are expected to charge for price adjustments. But still noted that after that prevention In March, he is expected to face the hit of imports.

“We do not want to be a leader in terms of changing US markets,” Nobrand said. “There are other players in our industry, where the US is much more relevant. Like the third largest brand worldwide, we should not be the pricing leaders.”

This happens after the opponent -theGigan sportswear Adidas – Note Last week What fees will increase prices for all its US products.

A trendy retail trade Huga chief followed by another Brands high -end Saying this was the price adjustment within the broader measures to start exposure to additional costs.

Other plans include redirecting products coming from China to the United States and replacing their products from other markets, optimizing the company’s global mark.

The claim manufacturer noted that uncertainty around tariffs, risks of recession and immigration policy were Evasion of both internal and tourist costs In the US, its largest single market.

CEO Daniel Grider said The first quarter.

“We continue to monitor the situation,” Grider said. “Given the constant uncertainty around the tariffs, it is too early to draw final conclusions.”

Confirming their full years of leadership, however said it was positioning for processing “Any external developments” in what it called “the geopolitical and macroeconomic environment”.

The company said it had not yet seen any “noticeable impact on our business” as a result of tariffs and that consumer demand was “rather stable”, but it was a positioning for processing “any external events”.