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September 4, Austin’s representatives submitted The first in the city’s city’s city logo under the $ 1.1 million project, but the new wavy blue and green “A” has already caused the backlash from the residents and critics who compared it to the Math Textbook publisher.
Res. Chip swarmR-Tex., The project blew up during the appearance on the show show, saying that the city leaders “want to go a million dollars on rebranding, get rid of the cross and make it some kind, you know the band’s emblem.”
He accused Texas City authorities prioritize symbolism over security. “We have people in Austin who do not receive answers to their 911. You have people who have watched the increase in crime in Austin because they are following the racing and cut the police.”
Rebranding goes back to 2018, when the City Council voted in favor of creating a “consistent and clear brand” in urban departments. Austin is currently using over 300 different logos, reports Press -Release City Austin.
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The picture is the new Austin logo. The wavy purple and green “A” caused criticism from residents and legislators. (City courtesy Austin, Texas)
The TC Broadnax leader defended the initiative. “For the first time in the history of Austin we will have a logo to submit city services and combine us as one organization, one Austin.”
The duration begins on October 1, 2025, starting with digital assets such as the city site, social media and newsletters. Physical assets, such as form, vehicles and signboards, will be gradually “to minimize the impact on the urban budget,” the release said.
Budget documents show the total cost of rebranding in $ 1117 558, including $ 200,000 for design, $ 640,000 for suppliers and $ 115,000 for information companies, Kxan reports.
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The original seal of the city of Austin is drawn. The city stops the emblem as part of the rebranding effort of $ 1.1 million. (City courtesy Austin, Texas)
Jessica King, Chief Director of Communications Austin, said: “The logo itself reflects the hills, rivers and bridges that serve to connect together. The colors were inspired by our environment – the heaven of the purple crown and the green sheds of our parks and trails.”
Designer DJ Stout Pentagram confessed The process was “the final design by the Committee” and “Austin is a political island that is a little liberal.”
Residents blew up modernization on the Internet. “The new logo sucks. It’s like a homeless tent,” one Kxan said. Others called this “Biotech Rebrand”, As long as the timber notes One Instagram user just wrote: “Bruhhh.”
Some defended the appearance as “more minimalist” and “certainly upgrades the old”.
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Marketing Professor Chris Aaron has offered the Kxan perspective. “Coco was just a script, but this is a wonderful scenario. But for over 120 years they made it a definition of happiness. This is really what the essence does this logo at the end of the day.”
The city of Austin and Pentagram Austin did not immediately respond to the request of Fox News Digital about the comment.
