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The co -owner of Punjab Kings (PBKs), Mohit Burman, believes that the Premier League India (IPL) must be extended to at least 12 to 16 weeks if he wants to compete with the largest sports leagues in the world such as the NFL, NBA and the English Premier League in terms of brand value.
The IPL is currently running for eight weeks and Burman believes that this window is much shorter than its international counterparts such as the National Football League of America (NFL) and the National Basketball Association (NBA).
The PBKs co -owner emphasized that the English Premier League is performed for about 10 months, the NBA works for 7 months and the NFL works for about 4.5 months and its longer window allows them more games, a greater commitment of the fanatics and a stronger value of the sponsor.
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The co -owner of Punjab Kings, Mohit Burman
Burman believes that expanding the IPL window will also allow it to achieve the same level of recognition, influence and value. Punjab Kings co -owner said that the IPL is already an important player in terms of value per game. At $ 16.8 million per game, IPL ranks second only in the NFL, which is at the top with $ 36.8 million.
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However, when it comes to the general value of the brand, the IPL is still behind. According to the Houlihan Lokey Investment Bank, the IPL’s total assessment is about $ 16 billion, which is not much, as NFL’s Dallas Cowboys are worth $ 9 billion.
Other teams like New York Yankees ($ 7.1 billion), New York Knicks ($ 7 billion) and major football clubs such as Real Madrid and Manchester United ($ 6 billion) have much larger brand value.
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PTI said that Mohit Burman said, “We are already second in the world when it comes to game value, just behind the NFL. But the general value of the brand? It’s a different game. I think we need a 12 to 16-week window to get there.”
The co -owner of Punjab Kings added: “This gives us space to tell better stories, create rivalries and create more value for everyone: fans, sponsors and stations. But this is not just a duration. It is about what we do in this time, the type of content we promote, how we fatten the fans throughout the year and how we build the league beyond the season. Consistency.
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PBKs owner says IPL has to grow beyond India without leaving home
In the meantime, the co-owner of Punjab Kings said that IPL is already the largest cricket league in the world, but it must continue to evolve to stay at the forefront. Burman emphasized that nothing should be given, emphasizing the importance of the availability of players. He said that IPL needs a dedicated window where you can have unrestricted international players.
Burman signed himself by saying: “The experience of the fans must continue to evolve. It’s not just a cricket, sports, entertainment and culture were shot in one. We don’t need to take the IPL abroad, what we need is to create global relevance. Content, players and stories that connect with fans worldwide.”
Above all, Punjab Kings had arrived in the IPL finals after 11 years under the captaincy of Shreyas Iyer, but lost their trophy to RCB earlier this week.
