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Puma logo (L) and Sun Day Red Tiger logo (R)
Source: US Patent and Trademark Office
Sun Day Red has yet to think through the trademark logo.
Footwear giant Puma has filed a last-minute plea to reject Tiger Woods’ logos associated with its Sun Day Red brand, according to submission last week.
The German sneaker and apparel company claims the Sun Day Red logo is too similar to the logo Puma has used since 1969. The company filed an application to block the TaylorMade-owned golf brand from using the proposed mark.
“Due to the unmistakable similarity of the marks and the identical, legally identical or closely related nature of the parties’ goods and services, consumer confusion between the challenged marks and the Leaping Cat logo is likely,” Puma said in a statement.
A side by side comparison shows the Puma logo (L) and the Sun Day Red Tiger logo (R).
Source: US Patent and Trademark Office
Shoes with Puma logo (L) and Sun Day Red Tiger logo (R).
Source: US Patent and Trade Office
In a statement to CNBC, TaylorMade said, “We feel very confident in our trademarks and logos.”
Josh Gerben, Trademark Attorney IP tansaid the challenge from Puma was “significant”.
“It’s a real struggle,” said Gerben, whose firm is not involved in the Puma lawsuit. “Anytime you have an open court, you can lose. I think Puma has a legitimate case.”
According to Gerben, the two sides could still reach a settlement before the case goes to trial, likely in September 2026.
Gerben said disputes over logos are much less common than trademark disputes over names or slogans.
“The tiger definitely has a target on its back,” he said. “It’s big enough to move the markets.”
