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The Poppi soda is displayed in the store on March 17, 2025 in New York.
Spencer Plath | Getty Images | Gets the image
Pepsic said on Monday on Monday that it buys Prebiotic Soda Brand Poppi for almost $ 2 billion.
While consuming soda has decreased in general over the last two decades in the US, over the past five years, which have been exposed to the branches, visitors and alipp, have won consumers who are aware of health.
Growth category makes it attractive to Pepsi and its competitor, Coca-Colawho recently launched his own preibotic Brand soda, just pop. Pepsi had Reportedly directed To launch her own functional baking soda under her brand Soulboost, but she canceled these plans probably opening the way to the transaction.
Pepsi said he plans to buy an initial Poppi for $ 1.95 billion. The transaction includes $ 300 million expected payments on cash, making a 1.65 billion purchase price.
Pepsi will also have to make additional payments if Poppi reaches certain milestones on the specified time after the acquisition closure. The company did not say that the transaction is expected to close, before the regulatory approval.
The founders of Poppi Ellison and Stephen Elswort launched the brand back in 2018, the same year when Olipop was founded. Poppi formula includes apple cider vinegar, preibiotics and only five grams of sugar.
By 2023, Poppi’s annual sales have been reported to have crossed $ 100 million.
The company recently made a second direct Super Bowl with advertising during a big game, demonstrating both its deep pockets and the desire to reach an even wider audience.
But as Poppi sales, he also attracted his appeal to his health requirements. For example, the company faced a court trial, which claimed that its drinks were not as healthy as its packaging claimed. On Friday, Poppi and the plaintiff moved into a lawsuit for $ 8.9 million, court statements said.
For your part, a competitor Alipope was estimated at 1.85 billion dollars During the last round of financing, which was announced in February. In 2023, Olipop founder and CEO Ben Goodwin told CNBC that the Soda Giants of Pepsik and Coca Cola were already knocked on potential sale.
