Oh people in China have just proved that they are better influenced

Beijing – Avators formed by artificial intelligence can now sell more than real people, in accordance with the cooperation between the Chinese technology company Bake And a popular live interval.

Luo Yongo, one of the earliest and most popular living rays in China, and its co -author Xiao Mu used digital versions of themselves to interact with real -time viewers over six hours on the Baidu e -commerce platform. Session Broken into 55 million yuan (7.65 million dollars).

For comparison, the first attempt at Livestream Luo on youxuan last month, which lasted just over four hours, saw fewer orders for consumer electronics, food and other key products, Baida said.

Luo said it was his first time using virtual human technology to sell products.

“The digital human effect scared me … I’m a little stunned” – he told his 1.7 million followers On the social media platform Weibo, according to the CNBC translation.

Luo started living in April 2020. In a short video -supply bytedance douyin trying to try Pay the debts Gained its fight against smartphone Smartisan. Its “Be Friends” Douyin Livestream account has almost 24.7 million followers.

Avators Luo and his compatriot were built using the AI ​​Baidu generative model, which learned about the video from five years to mimic their jokes and style, the Jial, the head of the Luo Studies, Be friends who holdsaid CNBC on Wednesday.

“This is a moment of depth of the network for the entire Chinese industry and digital human industry,” said the Wu in the Mandarin translated by CNBC. Deepseek, Chinese version of Openai, In January, the world investors were raising the rivalry of Chatpto at much less expense and Use an open source approach.

AI Avatars can dramatically reduce costs, as companies do not need to hire a large production team or live studio. Digital avatars can also transmit breaks without having breaks.

“We are always skeptical of digital people live,” said Wu, noting that the company has tried different types of digital people over the years.

But he said that Baidu now offers the best digital human product now, compared to the first days of e-commerce five to six years ago.

Purchases Lively flew out in China after pandemic Forced businesses find alternative sales channels. More people resort to life to make money from commissions and virtual gifts against slow economic growth.

Last year lived so much sales on Douyin that the application was superior to the traditional e -commerce company Jd.com To become the second largest in China’s e-commerce platform-and ate the market player’s market Alibabaaccording to In the WorldPanel report and Bain & Company last week. Both JD.com and Taobao Alibaba also offer live sales portals.

Meanwhile, other Chinese companies, including technology giant Tencent, have developed tools to create digital people that can be used as News anchor. At the end of 2023, several enterprises began Attempted virtual human live shells During the holiday day in singles.

But analysts warn that products sold by live rays Typically high speed speed As they often pulsed purchases.

The biggest problem for the use of virtual people live is not technology, but requirements for fulfillment of requirements and platforms, said Wu. He said digital people should be prepared to follow the rules concerning the advertising of the products, while the main platforms can have different rules that allow virtual people to conduct classes, he said.

For example, Duin has Rolled up restrictions on use technologyEspecially when virtual people do not interact with the audience.

While the next virtual appearance of Lou is not yet established, Wu said he expects it to be very soon. And in the future, he said, digital people can easily live in several languages ​​to get to users outside China.