Nike postpone about 1% corporate employees

On July 3, 2025, Nike shop in Hanoi, Vietnam.

Nhac Nguyen | AFP | Gets the image

Nike CNBC has learned about the efforts of CEO Elliot Hill, who plans another round of dismissal as part of the Elliot CEO Elliott Hill to restructure the business and return it to growth.

The sections will affect less than 1% of Nike corporate staff. It is unclear how many jobs will affect. EMEA and Converse Nike companies will not affect.

“As we shared in the 4 quarter revenue, Nike, Inc. is in the midst of perestroika. The transitions we make is set up to defeat and create the next big section for Nike,” CNBC said in a statement. “This new formation is built in order to return sports and sports culture to the center to connect more deeply with the athlete and the consumer, as well as give us a place to create what can only Nike.”

Last February, Nike announced the plans fired 2% of their staffEither more than 1500 jobs within a broader restructuring. The last round of dismissal is part of Hill’s efforts to change how structured teams in the corporation.

Under former CEO John Donaho, Nike changed the way to segment his business. Instead of sharing sports, it was divided into women’s, male and children’s widespread efforts to develop your lifestyle.

Some critics say the adjustment was one of the reasons that Nike’s The innovative pipeline collapsed Because the company focused on lives aimed at a wide range of consumers and not directed to athletes.

Hill, a long -standing Nike veteran, is now canceling this work, so the business was focused on sports and culture. After Hill shared his vision in June, leaders were identified in July to lead new teams, the company said, adding that a “small number” would go as a result of the change.

In the note to the employees, Nike said in the framework of the changes, some employees will engage in a new position or level, inform the new ruler or join the new team.

The staff will find out if they will be influenced by the conversations until September 8. Most new roles will come into force on September 21.

“To make a place for these conversations, corporate employees based in an office in the US and Canada will work remotely next week, unless you tell your leaders,” the statement said.

Since the adoption of the helm of the world’s largest sportswear brand, Hill has been engaged in the task of canceling permanent decline in sales, innovation and wholesale partners.

Announcement of financial profit in the fourth quarter in June, Nike said he expects his sale and profits to decline Moderate indoors aheadshowing that the worst is behind him now and the fruit of his turn could come before What was expected. At the time, the call with analysts at the time Hill hinted at the restructuring, which is now beginning to materialize.

“Instead of men’s, women’s and children’s designs, Nike, Jordan and Converse Teams will now come to work every day with the mission of creating the most innovative and cherished product, shoes, clothing and accessories for specific athletes they serve,” Hill said.

Hill said the company would organize “sports teams” that “make a tireless flow of an innovative product on all three brands.”

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