New Zealand Advertise will win the main prize

“To correct our national pride, the decision is obvious: herpes.”

It was a step made by the Herpes New Zeapes charity fund in October last year when it started a campaign to make the country a “best place” for infection.

This company has achieved equal success by winning the main prize on this year’s Cannes Lions Rewards, which recognize excellence in the creative industry.

The company, which aimed at devaping herpes through a video with advertising tourist advertising video, was awarded the Grand – at the benefit – a category that seeks to nominate the work of non -profit organizations and charities.

In the video of Sir Graham Henry, a former head coach of the national rugby team.

In it, he advertised the past successes of New Zealand and complained about his diminishing sources of national pride, “awkwardly low” sheep ratio to man and pies that “push seven bucks”.

“We need something new, which can be proud of; something big and bold to return us to the card,” said Mr. Henry, when he spoke the word “herpes” – in all caps – on the chalk board.

“It’s time for New Zealand to become the best place in the world to have herpes.”

Next, there was another old school video packed as a “Destigmatization course of herpes”, which presents other national icons, such as former head of the Ministry of Health Sir Ashley Bloomfield and a professional boxer Mea Motu.

The unbearable humor, which passed through the company – was impressed with the audience.

“Forget about Doom and gloom, it is already enough to get around,” said David Okhana, the head of the United Nations Foundation and the president of the jury this year in the Cannes lions.

“Our rewards of 2025 took the taboo and turned her on her head – showing that with a great strategy, a big, bold, insane idea … And humor all day that everything is possible.”

Approximately every third sexually active adult in New Zealand has a virus that causes genital herpes, although most have mild or no symptoms and can lead a normal life, New Zealand reports.

“Popular media, misinformation and clumsiness of New Zealanders who talk about sex – have led to a huge stigmatization for those who live normal with the virus,” the press report said when the company was launched in October last year.

Alaina Luxmur from the New Zealand Foundation told local television breakfast that millions saw a company in which “large -scale”.

“The company was so ridiculous, I think that’s why it worked,” Lukomor said.