New transparent protein drinks challenge traditional milky protein cocktails

The protein pops up all over, from popcorn and fritters to coffee and ice cream, and now the new form is bent for attention.

Over the past year, high -protein grocery products have increased and buyers are looking for products that Support for muscle recovery, Immune function and metabolism. Long product in fitness circles, protein cocktails-are usually made of serum concentrate and fall into flavors such as chocolate, vanilla and peanut butter-proposed cream, dairy method to pack into nutrients.

Now the muscles in the center of attention is a transparent protein that is made of serum protein insulation and comes in ready-made bottles or powders that turn water into brightly colored, juicy drinks.

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According to the campaign, the search for “transparent protein” on the vitamin Shopp website increased by 11%, which is celebrated with the seventh month, which he has held the main search term.

Some people prefer clear protein because it is a lighter, refreshing alternative to a creamy cocktail. (Istock)

Ready -ready brands such as Isopure Protein Water, Premier Protein Clear and Ryse are already considering the store shelves, as well as flavored isolated powders from Alani Nu, Ghost and Transparent Labs offer mixtures in lemonade, tropical stroke and other varieties of fruits.

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“He turns to the gap on the market for consumers who want high protein without heaviness,” the registered nutritionist Lauren Manakira recently said Vogue magazine. “It is also visually attractive … And well -fits the lighter, on the road products for health.”

Whey protein isolarate is usually lower than fat, carbohydrates, calories and lactose compared to concentrate, making it a strong option for those who have digestive problems. It also boasts a higher weight protein concentration.

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However, both the selection and concentrate are usually given from 20 to 25 grams of protein per serving, according to Lena Bill, a heart -vascular nutritionist and a press -secretary of the Academy of Nutrition and Diet.

Serum isolarate has more protein with less fat, carbohydrates and lactose, and the concentrate is more creamy and less processed. (Istock)

Both forms are quickly absorbed compared to slow proteins such Absorption after workout Thanks to cleanliness.

“The default protein is not necessarily healthier,” Bill Today.com said. “This is the same protein only in a lighter format.”

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And the product itself is not new, she said. Clear protein -based isolats used in hospitals, especially in order to help patients meet them Food needs If food intake is limited.

Despite the trend, experts warn that transparent protein often contains additional artificial flavors and sweeteners, since it lacks fats and sugar that help flavoring traditional powders. It can also be more expensive.

Protein cocktails can play a big role in restoration and muscle extension after training. (Istock)

“As long as we have no more data to prove differently, and inherently it is not better,” said the Manocier. “The whole point is that your goals and lifestyles are.”

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Recommended dietary assistance (RDA) for protein is 0.8 grams per kilogram of body weight for Healthy adults. However, many experts recommend more for athletes, the elderly and pregnant or breastfeeding.

Because both provide the necessary amino acids, the Manar said that they could be great options for those who want to increase protein intake. “The whole point is that your goals and lifestyles are,” she said.