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Spencer Rashkov, CEO Match Group Tinder Parent Company, promises to change Tinder’s reputation as a daily application to connect to a more serious acquaintance app.
“This generation is Gen Z, 18 to 28 – this is not a generation of connection. They don’t drink so much alcohol, they don’t have much sex,” the investor group said, reports, reports The Wall Street Journal. “We need to adapt our products to accept this reality.”
Unlike the millennial generation that helped promote Tinder and form an application for dating in household and international success, Gen Z appears to be less interested in purely random dating experience. Some commentators believe that Gen Z is a generation that is Tired of “ghosts”, which is determined as suddenly cut off with another person without warning, and instead seeks more true dating experience.
Spencer Rashkov, CEO Match Group Tinder Parent Company, promises to change Tinder’s reputation as a daily application to connect to a more serious acquaintance app. (Getti Image)
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RASCOFF signaling that Gen Z is key to the future success of Tinder as a company.
“Users don’t want any more matches, they want the best,” wrote the gaps in the memo, viewed Wall Street Journal.
According to Rascoff, the best matches means that the method of interaction with Tinder is fundamentally changing.
“Think about Tinder as in a bar where people come together to get to know new people,” the excavation said. “We must invite to attract more people to our institution, which means updating our college.”
RASCOFF is planned to take on the main role in Tinder, in the change of management, which shows the company’s attempts to fulfill the changing dating trends for the younger generation.
According to Rascoff, the best matches means that the method of interaction with Tinder is fundamentally changing. (AP Photo/Patrick Sison)
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While Gen Z struggles with “ghosts” in dating, they also struggle to meet Important stages of life such as marriage.
In the Gen Zers dating world has access to more potential partners than perhaps any other generation before them. However, at the same time, this age group, which is now 13 to 28 years old, is married years after Grandparents Babi-boom did it, spending potential partners and going out on dates with several people to only face a higher denial rates.
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Taylor Penley Fox News introduced this report.
