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By Drewsch
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I recently wrote a response to Josh Brolin and his complaints for streaming. Netflix did not mention by name, but I was more than happy to throw Gargantuan streaming service under the bus in relation to what Brolin grew up. In particular, I spoke about how Netflix and the other major streaming services are not motivated to offer a new generation of filmmakers as identifiable talent.
And if you wouldn’t know, Netflix decided to give me the exact evidence I need to prove my point. It’s all thanks to some film called Steve.
I managed to come across this poster for a film called Steve star Cillian Murphy Like (I suppose) Steve. I don’t know what Steve is about and really doesn’t matter about this conversation. This is not an analysis or critical appraisal of whatever the hell is Steve is. This may be the most amazing film ever or could be a cinematic form of crime. Don’t know, don’t care. What I care about is the poster.
In the poster for SteveYou will notice that above the title Steve he says “a Netflix Film ”instead of highlighting the film’s director, Tim Mielants. Now, I know this is all boiling to boring things like contract discussions between agents, producers, lawyers and so on. I said so much when I mentioned the dreadful convention Actors names on movie posters being ordered in a frustrating manner.
However, this particular piece of Netflix’s prominence (in addition to their fiery red logo also on the poster) adds fuel to my fiery hypothesis: streamers like Netflix do not want these projects to be considered a creator driven by a creator. They want them to be seen above all as a branded product.
I will be fully conspiracy and say I think this feeds into a greater creative ownership culture with Netflix or other streams like Prime Video or Of the weighting+. They do not have to pay attention to filmmakers because they are not a culture that nurtures filmmakers. They need content creators, artists do not make art. So why wouldn’t brand SteveThe movie about Steve, like a “Netflix Film” instead of prophesying someone like Tim Mielants? Tim Mielants is an artist but Netflix is a content brand and that’s really important.
This may seem like a small or even trivial issue, but allowing cultural jyggernauts such as Netflix and all of these stream Corporations to depreciate the location of artists making art are all part of the overarching issue we see in the creative world. The suits want to take all the credit for all the ideas, and if they can delete the employees who facilitate those ideas, they will jump at the opportunity.
Too bad that audiences continue to prove that they want artists at the forefront of their art. Creators like Ryan Coogler And Zach Cregger wins sequences because of their unique visions. Netflix may sharpen and help the next developing filmmaker’s platform. Or Netflix may still SteveS without a very celebration of who made it really.