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By Drewsch
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Netflix is largely against the film theater display model. Their business is built on the idea that films are most enjoyed at home, and have done everything they can to emphasize that belief over all their years of dominance in the streaming landscape. There is no huge motivation for Netflix to look towards film theaters as part of their marketing or release model.
But it’s all a big lie because Netflix knows how many important movie theaters. That’s probably why they start opening with a film theater exhibition, especially after the weekend they had just had it after deciding to release their unique film, Kpop Devil Huntersin theaters. However, their response to the success also speaks volumes about how wrong they know they are.
Netflix wins the box office but remains quiet
Netflix not report their box office numbers but it is easy to release sources in the business Kpop Devil Hunters In the spot #1 for the weekend with estimates anywhere between $ 18-20 million for the final. You would usually see a studio celebrating this and shouting from the beams, but Netflix maintains their stone silence as this writing.
He talks to how Netflix knows they can’t do anything to put the spotlight into a display model that acts as their competition. In fact, it is clear that a healthy and open relationship between Netflix and film theaters can be clearly beneficial. Unfortunately, Netflix does not seem to be too much motivated to foster such a relationship. But maybe, Kpop Devil Hunters can change that all.
New model
Netflix distributes films in theaters but is often released very limited and only in an attempt to qualify for awards. Kpop Devil Hunters A unique example where the film had been on Netflix for some time and tops the Streamer charts. So, they decided to release a singing version for a limited release weekend and finish at the top of the box office. Could this end as a new model for Netflix and their attitude to a movie theater exhibition?
If a film is doing well on Netflix, publishing a special “one weekend only” relief for it in film theaters could be a way to take advantage of its success. For example Netflix gives Guillermo Del Toro’s a limited statement Frankenstein Before it ends in their stream Library. I would love to see Frankenstein In a movie theater but it probably won’t be released beside me. Instead of, would it be better for Netflix to release Frankenstein When streaming first and pushing it as hard as they can, then released it in theaters for people who were already enjoying it but would love to see it on the big screen?
I don’t have a solution unless people want to see big movies in movie theaters, even if they are available at home. Jurassic world: Rebirth Taken $ 2.1 million this weekend at the Box Office and is available for rent or purchase at home. If Netflix was smart, they would begin to accept this truth and take advantage of it instead of pretending that movie theaters do not matter.
