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By Drewsch
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I love a good movie poster. Mouth is the best film ever made and part of that reason is because it has an iconic poster. These days, I’m sure most people don’t give two tootsie pop for film posters. Still, as someone who is currently employed in the business of paying attention to movie marketing, I have to see many movie posters.
This circular joke is for film posters in terms of the names of the leading stars. For decades, there have been examples where film actors’ names do not appear to match their images on the poster. It’s not a new phenomenon, but two examples of films from this year have taken me to my break point. So much so that I devolved to a legitimate conspiracy theory.
The movie posters that broke me
While I was looking at the front of a digital film shop to see what new statements were available, I came across a film called Light starring Kevin James and Christina Ricci. It was the first place of a new film poster where the names were reversed which made me loony. You can see the one above.
The other one is for a film called Meal Starring Josh Gad and Kaya Scodelario, which you can see below under the next sub -header. I saw this in a public relations email very soon after seeing the Light A poster and felt like another of the cosmic jokes that are drawn on me every day. I know there are a drill of other more important problems to solve in the world, but seeing these posters backup driven me to conspiracy rabies.
Anything to grab your brain
You will notice that these are likely two films that are not on your radar. That made me think this could be a small piece of strategy to get you to remember a movie if you see her poster. I guess you’re not going to remember Light If you just came across it, but with the unqualified actors names, that’s a possible hook for your memory.
Walking at the poster for Meal In a movie theater, he would probably go in and out of your brain as if he didn’t even exist. But, if you have that incomparable structure on the poster, there’s a chance you will go, “Huh. That’s strange they have done it.” That alone makes a play while keeping in your brain and has a better chance than doing things “right.” Having something to be “off” is a way to make it more memorable.
The boring reality
Let’s be very clear: I understand why this seems to happen so often. Actors discuss about specific billing criteria and image/location size on marketing. Because those factors can often conflict with the ultimate marketing design, we finish with many film posters where the order of the actors portrayed does not coincide with their names.
I don’t really think some handling happens here by an extensive conspiracy of movie marketing companies. But this seems to happen so often that it starts to feel intentional. I’ll stop now before I invest in a cork board and a bunch of red yarn.
