More concentrations southeastern Asia to Chinese Chunkin due to social media

The new tendency leads tourists of South -East Asia to the Chinese city of Chunkin -the viral clips of monorays passing through a residential building, buildings sitting on a hillous area, and a pedestrian bridge on the 13th floor.

South -East Asia flights in Chunkin increased more than six times during the Dragon Boat festival, which fell on May 31 this year, compared to the previous year, CNBC Chinese Internet platform reported.

“Only in 2025 we captured almost 12 times the demand for Chunkin, compared to the demand for other cities,” said Sarah van, General Klook Manager in Indonesia, Malaysia and Singapore. Demand has doubled for other popular cities such as Beijing and Shanghai, and three times for Chengdu, she added.

Chongqing has attracted attention on the Internet for its duality – it lives natural attractions such as three gorges and Rock rock -daseand futuristic architecture that inspired his nickname “CyberPunk City”.

Partly because young people turn to social media on recommendations when planning their holidays, with 79% millennia and Gen Z travelers Study Pulse Pulse Klook Posted in February.

This is how it happened for a 24-year-old student at the University of Singapore Ong Yu.

Chinese language and Chinese studies in the Beijing Student Exchange program visited Chunkina during a trip on the weekend in March. He said he found the city’s unique landscape most memorable.

“(This) rises up and down the mountain to get from one road to another, the first floor of one building can become the 15th floor of another,” OG said.

In addition to the excitement of social media, improvement of benefits and various activities contributed to the growth of the city’s popularity.

A wide range of activities available for tourists means that “there is something in Chunkin for everyone,” said Edmund Ong, Senior Regional Director of Southeast Asia in Trip.com, CNBC’s email.

“The elderly have long enjoyed Chunking for their beautiful landscapes, including the Yangtze River and three gorges, while young travelers saw that there were many places on social media on social media,” he added.

But for a good holiday requires more than good views.

Although Chunkin has become more crowded since the last visit of Ong students in 2018 “control of the city’s crowd,” he said, “so the move was completely orderly than impressed.”

The municipality focused on making travel more convenient for tourists, said Gao Ling, CEO of the Municipal Tourism Commission in an interview with CNBC translated from Mandarin.

The municipality has put more in transport systems for those who go to the city and for it. Having additional options for other major cities, such as Beijing and Chengdu through Air and Train, the city seeks to join Chunkin for tourists, Gao said in an interview with CNBC held in Mandarin.

Earlier this year, Chunkin also created the only centers of service in major transit centers such as Jianbei International Airport and Northern Chunkin railway station, Gao said. The centers are provided for travelers to store luggage and information tables.

Gao said Gao.

Among the countries of Southeast Asia, Tip.com Most of the orders to Chongqing from Singapore, Malaysia and Thailand, who use visa trips to China, have seen. Similarly Klook noted that tourists from Singapore and Malaysia are sales for tours Demand is in demand in the region with tourists from Thailand and Indonesia.

According to FLIGGY, the amount of reservation in Chunking from Thai travelers has also increased more than five times.

As depending on Study Pulse Pulse Klook Study, mainland Chinese-Black Destination for Millenniums and Travelers Gen Z-Ot for Japan. The appeal of young people in the country can partially attribute to cultural experiences, such as thematic photo shoots and live performances that include song and dance, said Elvis Yap, travel experience and design for China in Singapore dynastic journeys.

Yap said yap. Foreign and local tourists also post photos in social media, dressed in traditional Han clothing, complete with wig and heavy makeup that the tourists acquire.

Another popular “Gong Yan”, a multilateral banquet and show that customers can dress in traditional outfits. Yap said that “much more dynamically” with the performances of “Cultural Art” in conjunction with the dining room at an affordable price, citing the dollar of Singapore against Yuan.

But social media is not the only factor- hospitality in China has also improved, and more attractive services offered in hotels and attractions, he added.

“Other Asian countries should monitor the competition level provided by Chinese hospitality institutions,” Yap said.