Meta finally brings WhatsApp advertising

It’s been 11 years as Facebook purchased it for $ 19 billion but Meta Finally, it brings WhatsApp advertising, noting serious changes for the application, the founders of which avoided advertising.

Meta announced on Monday that businesses will now be able to launch so -called advertisements on WhatsApp, which tell users to interact with advertisers through messaging features. The ads will only be shown to users on the WhatsApp update tab to separate the shares from the personal conversations. In addition, Meta will start monetization of WhatsApp channels through search ads and subscriptions.

Advertising debut in app messaging is a significant step in meta -General Director Mark ZuckerbergAs he said, it is planned to make WhatsApp “next chap” in the history of his company Jim Kramer CNBC in 2022. Going to the WhatsApp Monetization also comes against a loud Meta background Antitrust case With the Federal Trade Commission on the acquisition of the application messaging and Instagram apps.

Already Meta allows advertisers to work so -called advertisements on Facebook and Instagram, which send users to WhatsApp, where they can directly interact with businesses. Message exchange between brands and consumers “should become the next pillar of our business,” Zuckerberg said in April analysts, adding that WhatsApp has more than 3 billion monthly users, including “more than 100 million people in the US and grow rapidly there.”

Companies can now run such ads in WhatsApp itself. New advertising ads appear on the user update tab within the “Status Status” feature that can be used to exchange images, videos and text that disappear after 24 hours similar to Instagram Stories.

Ever since Meta bought WhatsApp in 2014, a popular messaging app continues to grow worldwide. But unlike Facebook, Instagram and Most recentlyWhatsApp never allowed advertising.

Co -founders WhatsApp, Jan came and Brian Actonwere public a collision with executives who sought to make the application advertising and other practices they avoided.

The company on social media does not reveal specific WhatsApp sales, but analysts have previously estimated the income of the application between 500 million dollars and $ 1 billion From charging business for tools and services so they can report customers in the application.

Meta “will use very basic information” to recommend which advertising to show WhatsApp users, Nikolai Schrinivason, Meta Product Head for Business Messages, said on Friday. This includes a country, city, city, devices, language and data, such as they go, and how they interact with advertising.

Company debuted in WhatsApp overlash in June 2023 together with the accompanying The channel function This allows people and organizations to send broadcasts and updates to their followers as opposed to personal conversations. Meta will also monetize channels, the company reports on Monday.

Organizations and people who are channels administrators will now be able to spend money to increase the visibility of their channels when a person is looking for them through a catalog similar to advertising in Apple and Google stores.

In addition, channels administrators will be able to charge users subscription to access exclusive updates and content, Meta said on Monday. The press secretary said the company did not immediately make money for these monthly subscription fees, but plans to make 10% reduce these subscriptions.

Meta hopes that by limiting its new ads on the WhatsApp tab, it will violate users as little as possible, Schrinivason said. Update user status as well as personal messages and calls on WhatsApp will remain encrypted, she said.

“We really believe that the upgrade tab is the right place for these new features,” Schrinivason said.